When Written Communication is More Effective

When Written Communication is More EffectiveAs the name implies, written communication means the communication in written form.

In this communication, the sender writes the message using words and then sends to the receiver.

It is a kind of formal communication and management mainly relies on written communication for transmitting decisions, orders, and instructions.

Similarly, subordinates can send their problems, suggestions, opinions, views to their bosses through written communication.

Written communication can take place in many different forms as such letters, memos, circulars, manuals, notices, reports, questionnaires etc.

Written communication is generally used when the audiences are in a distant location or when a permanent record is required to be kept for use as a reference to solve any future problem.

Related: 4s of Communication

Written Communication is More Effective, When-

Although people spend more time in oral communication, written communication is more effective under the following circumstances:

Conveying Complex Information

When the sender wants to convey complex information, written communication serves better than oral communication. Having the written document, the receiver can read it repeatedly until he/she understands the entire message.

Need for Permanent Record

Written communication is preferable when a permanent record is needed for future reference.

Related: Decentralization and Centralization in Organization

Communicating with Large Audience

When the audiences are large in number and geographically dispersed, written communication is fruitful there.

The sender can communicate repeatedly with the same written document or information sheet.

Related: How Informal Communication Spreads Distorted Information

Less Need for Interaction with Audience

Written communication is also suitable when immediate interaction with the audience is either unimportant or undesirable.

Maintaining Uniformity of Application

When any message is to be applied uniformly at different places, the sender should prefer written communication instead of oral communication.

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