Dynamics of Attribute Competition: How To Identify and Measure Market Acceptability of Products’ New Attributes
You know that very few firms operate in a market environment all by themselves. Most companies face competition from at…
Market Evolution: Definition, Stages of Market Evolution
Evolution, in dictionary term, means the process of growth. In other words, evolution is the theory that sees in the…
New Product Development: Definition, Process
Getting the product right is the single most important activity of marketing. If the product is not what the market…
7 Best Web Design Courses Online
During a short break from your lectures, assignments, and deadlines, you are thinking about pursuing a new hobby. It is…
Product Differentiation
Product differentiation is the path chosen by most brand leaders in any industry. Cellulose tape became known as ‘Sellotape,’ and…
Differentiation: 5 Differentiating Variables
As a practical matter, all sellers’ offerings are differentiated from those of their competition. Differentiation may be based upon certain…
A Practical Guide to Living a Sustainable Lifestyle
It’s estimated that by 2050 the world’s population will reach a staggering 10 billion, bringing an even higher demand for…
Steps in Customer Value Analysis
If a company has a sound competitive intelligence system put in place and work, it is easier for the company…
4 Steps of Designing Competitive Intelligence System
By this time you are already convinced that you need a lot of information on your competitors. How do you…
4 Types of Competitors
No company can expect to operate in a market without having competition. Companies thus face competition. A company can face…