There are many ways to enhance business growth; however, corporations tend to focus on the more traditional ways. To deal with the constant evolution in the business world, the knowledge of power-sharing must be unleashed. The perpetually changing business environment offers a unique opportunity for leaders and corporations to cross-pollinate knowledge and facilitate innovation and growth by leveraging thought leadership.
The Top changemakers and thought leaders such as Anand Mahindra, Elon Musk, Sanjiv Bajaj, and the like encourage transparency and share their best practices with clients. These thought leaders don’t dwell on the past. Instead, they emphasize the betterment of their customers and the company’s future. The entire focus of thought leadership is about presenting new ways of thinking to reinvent industries and meaningfully impact business as a whole ecosystem – the business models, their employees, the marketplace, the workplace, and most importantly, the end consumers.
Top changemakers who use global thought leadership for innovation and business growth need to be well acquainted with these seven concerns as their businesses carry on their transformation.
- What Do You Solve?
- Who Are the Game Changers?
- What Are the Most Impactful Practices?
- Who Are the Subject Matter Experts (SME)?
- What Are the Innovative Breakthroughs?
- Where Do Real Relationships Exist?
- What Are the Desired Outcomes?
1. What Do You Solve?
Recognize what your company is solving effectively and display your solution-sets. With the changing business landscapes, it becomes challenging to keep up with what the organizations are actually great at solving-both internally and externally.
A thought leader focuses on overcoming the perils of complacency that can lead to the commoditization of their businesses and allows global thought leadership to offer a value-added aspect to the business. This distinction strengthens their position in the market, ensuring profitability through enhanced client relationships.
2. Who Are the Game Changers?
Thought leaders in your company who are applying themselves innovatively and finding new areas of growth and opportunity are the real game-changers. They are intimately involved with the challenges, trends, and competition in the business and are the best people to identify areas of growth opportunity. Global thought leadership fuels new ways of thinking and disrupts traditional norms to bring about a paradigm change.
3. What Are the Most Impactful Practices?
The most impactful practices are those frameworks and methodologies that transcend time and the changing business demands. Top changemakers need to openly discuss these protocols that ensure effective and efficient business operations and fuel growth.
4. Who Are the Subject Matter Experts (SME)?
SMEs have gone through the business transformation and have successfully implemented verified solutions. Identify these people and ‘don’t confuse them with game-changers. SMEs are well versed with every aspect of the business as they live it day in and day out, thus becoming experts owing to their experience. These are the real thought leaders who become the go-to knowledge resource and offer the best growth strategies and implementation recommendations. Because of their rich experience, they know what has worked and what won’t.
5. What Are the Innovative Breakthroughs?
Recognize the innovative breakthroughs that have made your business stronger and allowed you to serve your clients better. Any strategic investment or new technology that has been introduced to benefit your business or ‘clients’ needs to be viewed as a breakthrough. Every new way of thinking is innovative and should be leveraged to enhance your brand, your people, your clients, and your company as a whole.
The breakthrough differs across organizations, so a comparison, in this case, is not advised. These need to be measured by the growth and value addition they drive rather than comparing them. For instance, an innovative breakthrough in the case of Bajaj Finserv would be very different from that done by Google.
6. Where Do Real Relationships Exist?
A key aspect of global thought leadership is assessing and identifying those relationships that are indicative of real value, and that stimulate innovation, growth, and opportunity. While some relationships are profit centers, others are cost centers. Once you have identified, which relationships add an all-encompassing value to your organization, share the best practices and success stories.
7. What Are the Desired Outcomes?
Business growth strategies are all about enabling sustainable and measurable results that improve the bottom line. Investing in corporate growth is risky and costly, making it even more important to learn new ways to enable growth via thought leadership/strategic knowledge sharing that makes your corporation stand out.
Global thought leadership allows you and your patrons to widen each other’s observations and nurture extensive innovation. This results in creating a greater strategic focus that helps determine opportunities to unleash the highest potential in the relationship. As a result, thought leaders become inherently successful and powerful through this exchange.
Today, it does not matter what one knows but what you do with what you know. In today’s wisdom economy, the focus is on transparency, trust, and collaboration. A top changemaker acts as a growth catalyst through global thought leadership, thereby adding value in these uncertain times.
Businesses that embrace thought leadership as a growth strategy epitomize the true spirit of corporate accountability, Finance business leaders, and evolving rules of customer engagement. Global thought leadership is all about sharing best practices, case studies, knowledge pools, and identifying talented leaders to fuel corporate growth by identifying opportunities and stimulating innovation. In a constantly changing world with ever-changing client demands, thought leadership presents new ways of reinventing businesses by adding value and staying relevant.