Principles of Marketing

Marketing Basics and Concepts

Marketing Strategy

Consumer Buying Behavior

Factors Influencing Consumer Behavior

Factors Influencing Consumer Behavior

Various cultural, social, personal, and psychological factors strongly influence consumer purchase decisions. Factors influencing consumer behavior are; (1) cultural factors (culture, subculture, and social class), (2) social factors (family, groups, and social roles), (3) personal factors (age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept), and (4) psychological factors (motivation, perception, learning, and beliefs and attitudes).

Market Segmentation

Products

Promotion

Public Relations: Definition, PR Tools, Public Relations Decisions

Public Relations: Definition, PR Tools, Public Relations Decisions

Public Relations(PR) is the management of communication between an organization and its publics. Public Relations is concerned with or dedicated to creating mutual understanding among groups and institutions.” Public relations work counseling, media relations, publicity, community relations, governmental affairs, employee relations, investor relations, development/fund-raising, special events, and marketing communications. Public relation is a distinct discipline...

Retailing and Wholesaling