How Personality Affects Consumer Behavior🛍️💃🎁
Understanding personality is crucial for marketers as consumer purchases reflect their personalities. Various theories explain personality types and traits.
Motivation Research Methods: Uncover 🛍️Consumer Motives🚀
Motivational research helps marketers understand consumers’ subconscious motives. Techniques include experience-based knowledge, questionnaires, interviews, and projective methods.
Motivation & Consumer Behavior: Surprising Link Between Motivation and Consumer Satisfaction
The purchase process begins with recognizing a need or buying motive. Motivation drives consumer decisions, and marketers must understand and satisfy those needs.