Graphic Rating Scale: Definition, Example

A graphic rating scale presents respondents with a visual or graphic continuum. The respondent checks his or her response at any point along a continuum.

Typically a respondent’s score is determined by measuring the length (in millimeters) from either endpoint of the graphic continuum. The results are usually interval data.

Other graphic rating scales use pictures, icons, or other visuals to communicate with the raters. Here is an illustration of a graphic scale:

Graphic Rating Scale

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