Types of Buying Decision Behavior
Uncover buying behavior types and their influences on consumer decisions. Explore complex, dissonance-reducing, habitual, and variety-seeking behaviors.
Principles of Marketing
Principles of Marketing covers the concepts and strategies of marketing, market research, consumer behavior, branding, product development, pricing, promotion, and distribution. Topics include consumer buying habits, market positioning, segmentation, targeting, and retail strategies.
Product-Market Expansion Grid
Unleash growth with the Product-Market Expansion Grid. Explore strategies for sustainable and profitable growth through effective marketing.
10 Traditional Advertising Methods
Explore 10 essential traditional advertising methods that can elevate your business, from TV and cable to public relations and beyond.
5 Types of Adopters: Innovators, Early Adopters, Early Majority, Late Majority, Laggards
Unveiling the 5 adopter types: innovators, early adopters, early majority, late majority, and laggards. Learn how they impact the adoption of new products.
Marketing Process: 5 Steps of Marketing Process
Master the 5-step marketing process to understand needs, design strategies, construct value, foster relationships, capture customer value.
General Electric Approach: Strategic Business-Planning Grid for Industry Success
Unlock success with the General Electric Approach—a strategic portfolio planning tool for identifying profitable industries and maximizing business strength.
Market Coverage: Definition, Strategies, Examples
Discover Effective Market Coverage Strategies: Learn about undifferentiated, differentiated, and concentrated marketing.
Factors Affecting Price Decisions
Discover the key factors influencing price decisions. From marketing objectives to market competition, learn how to optimize pricing strategies for success.
Market Positioning: Definition, Strategies, Importance, Errors
Achieve Market Success with Effective Market Positioning Strategies. Learn the Definition, Importance, and Strategies for Market Positioning.
Target Marketing: Meaning, Process, Benefits
Discover the Power of Target Marketing: Uncover Profitable Segments, Create Tailored Offerings, and Outshine the Competition.
Approaches to Pricing
Get insights into different pricing approaches: cost-based, buyer-based, and competition-based. Learn how to set prices effectively for maximum profitability.
7Ps of Marketing: Boost Your Marketing Strategy
Discover the 7Ps of Marketing and learn how People, Product, Price, Promotion, Place, Process, and Physical Evidence shape effective marketing strategies.
Major Advertising Decisions
Major Advertising Decisions: Set objectives, allocate budgets, craft compelling messages, select effective media, and evaluate campaign success.
New Product Development: Definition, Process
Discover the essence of successful marketing through new product development. Learn about the process, challenges, and organizational strategies.
Consumer Decision Process [Buyer Decision Process]
Master the consumer/buyer decision process: problem recognition, information search, evaluation, purchase decision, and post-purchase evaluation.
Why Study Marketing? Approaches to Studying Marketing
Studying marketing is essential for a interesting career path. Dive into various approaches to master the subject.
Freudian Motivation Theory: A Comprehensive Guide
Discover the depths of Freudian Motivation Theory, unraveling human behavior and subconscious drives. Explore Eros and Thanatos. The Id, Ego, Superego.
Channel Design & Management Decisions In Marketing
Achieve effective channel management in marketing by understanding channel behavior, selecting motivated members, and evaluating their performance.
Factors Influencing Marketing Strategy: Analyzing, Targeting, & Positioning
Discover the Factors Influencing Marketing Strategy Shaping Your Strategy and gain insights on market analysis, segmentation, targeting, and positioning.
Market Segmentation: Meaning, Bases, Types, Levels, Importance
Discover how market segmentation helps you understand customers better and tailor your marketing strategies effectively.
Types of Products [Consumer and Industrial Products]
Discover the various types of products, from consumer goods to industrial goods. Explore convenience, shopping, specialty, and unsought products in detail.
Retailing: Meaning, Types
Explore various types of retailing, including store and non-store formats, and learn how retailers cater to consumer preferences and behaviors.
7 Methods of Forecasting Future Market Demands
Master market demand forecasting with 7 powerful methods. From surveys to expert opinions and analysis, gain the edge in predicting future trends.
Segmentation, Targeting, and Positioning Process (STP Model)
Learn STP Model for Successful Marketing: Segmentation, targeting, and positioning are vital for your marketing plan.
Personal Selling: Meaning, Roles, Steps
Learn how personal selling build relationships, customize offers, handle objections, and close deals for long-term customer satisfaction.
Retailer Marketing Decisions
Discover Effective Retailer Marketing Strategies for Profitable Operations. Explore Target Market Decisions, Product Assortment, Pricing, Promotion, and Place.
Business Market Segmentation: Strategies for B2B Success
Enhance business market segmentation with effective criteria like demographics, operating characteristics, purchasing approaches, and personal traits.
Product in Marketing: Types, Levels, and Strategies
Explore the diverse categories and levels of products, ensuring successful market positioning and consumer satisfaction.
Individual Product Decisions
Individual Product Decisions set attributes, create compelling branding, ensure protective packaging, captivating labeling, and exceptional product support services.
Wholesaling: Meaning, Types
Maximize Business Potential with Wholesaling: Explore Meaning, Types & Functions. Bridge the Gap Between Producers and Retailers.
Marketing: Definition, Scope, Importance, Role, Functions
Learn how marketing is the process which responsible for identifying, anticipating and satisfying customer requirements profitably.
Factors Influencing Consumer Behavior
Discover the key factors that shape consumer behavior – cultural, social, personal, and psychological influences.