No matter what business you’re in, you’re likely to be up against hundreds, if not thousands, of competitors locally. And this number becomes even greater when you enter the national or international scene. With all of the competition out there today, marketing teams have devised several strategies to get their clients noticed in a vast digital world of competition.
As a lawyer, or even if you’re part of a law firm, it’s important to realize that your visibility online is directly related to bringing in new clients. If you don’t have an online presence, it will be hard to find you or your firm for any legal needs a client might have.
SEO strategy brings businesses the advantage of greater online visibility through improving search engine rankings. Here, we’ll discuss why lawyer SEO should be part of every lawyer’s or law firm’s digital marketing strategy.
What is an SEO Strategy?
SEO stands for Search Engine Optimization. This is simply the terminology used that refers to optimizing the content of a particular website in order to be ranked higher on a Search Engine Results Page (SERP).
For example: The average web user will use Google to search for products and services. However, studies have shown that the average user will most likely not browse past the first page of results after a query. This means that the first page of a Google SERP is the place that you want your business to be listed for maximum web visibility.
SEO strategy includes keywords, metadata, imagery, and links that are often used in persuasive written content produced for a website. As such, SEO strategy can be applied to blogs, landing pages, About pages and the like. The point is to craft content in such a way that a search engine’s algorithm recognizes the data and places the site in a better rank, hopefully on the first SERP of Google.
How Can SEO Help for Lawyers?
Not many people browse the phone book anymore. Even though you might have one of these relics of the later 20th century laying around somewhere. Most everyone today searches for businesses and services exclusively online.
As a lawyer, you’re in competition with all of the other lawyers in your local community. Correspondingly, you’re going to need a top-notch ranking in order to bring in clients before your competition snags them from you.
SEO strategy brings your business greater visibility, and this is an asset, especially in a larger community where there could literally be thousands of lawyers all trying to land clients.
What Will You Gain From SEO?
With a sound SEO strategy, you’ll be able to see a boost in your search engine rankings, and this will translate to a boost in client consultations.
But, one of the best indirect aspects of SEO is that through your content, you’re able to express the core values of your practice. You can also have blogs written about various relevant topics related to law, such as certain lawsuits that you might be an expert in handling, or legal terminology that some people might want to learn more about.
SEO not only gains you more clients, it allows you the ability to start a conversation through a blog or an online guide. Prospective clients will read your work and get a better idea of how you operate, and they can better decide if they want to hire you for their legal needs.
An SEO strategy is essential for any lawyer trying to bring in more clients or for trying to establish yourself within a particular community.
At the end of the day, an SEO strategy has become a necessity for any individual or business trying to be seen in the digital space. Without SEO, you’ll be just another random website lost in the void of cyberspace, hoping to be clicked on.
If you want to boost your web rankings, SEO is the strategy you’ll need to make this happen.