While creating an online business, web hosting is not likely the first thing that you will be thinking about. Many people tend to underestimate the importance of choosing a good web hosting provider. We will be delving into a bit more detail and explaining why you should take the time to select a good host and secure the success of your online business.
What is Web Hosting?
Without a web host, your site will not be operational online. A host will store all of your website’s files on their servers. When a visitor wishes to view your site, their computer will connect to the host’s server. At that point, all the files will transfer to their browser, and they will be able to access the website.
Uptime Should be High
When choosing a web hosting provider, it is important to check and see that they offer a high uptime. This means that your website will be down for as little time as possible. Reputable providers will ensure that your website is only down for scheduled updates and maintenance, and they will communicate this with you well in advance. Typically, these types of providers will guarantee you have an uptime of at least 99.90%.
If you are with a non-reputable provider, you may experience bursts of downtime at random intervals. This is detrimental to your business, as customers will not be able to access the site and make purchases. It could also interrupt large promotional events or sales.
Web hosting directly affects the strength of your website’s security, so you will need to ensure that you are with a company that you can trust. Reputable hosting providers will always be ready with malware detection, security updates, and DDoS prevention.
Without a good security plan, your website will be vulnerable to hackers and cyber-attacks. If your customers’ personal information or credit card details get leaked, you will lose credibility. Keep in mind that certain types of hosting plans are more secure than others, regardless of which hosting provider you are with. For instance, shared hosting involves sharing server space with hundreds of other websites, so you are more at risk of attacks that affect the whole server.
Availability of Customer Service
Having a successful website means responding to your customer’s concerns right away. For example, you may find that a customer wants to take advantage of a one-day sale, but your server has gone down. Having a good web hosting provider on standby to answer comments and concerns is key because it will bring a quick resolution to the customer’s problem.
You can test out how well a company’s customer service is before you sign up with them. Simply send them a message via live chat, email, or voicemail. Wait and see how long it takes for them to get back to you, and you will have an idea of how quickly they respond in the case of technical emergencies.
A successful website will not stay the same size forever. It will eventually start to grow. When it does, you will want a web hosting provider that will grow with you. Once you start seeing more traffic, it may be time to upgrade to a new plan. Make sure that you have the option to continually upgrade plans when you see the need to. Many hosting companies will be glad to see your business grow and will help you achieve success through expansion.
Poor quality hosting providers may not have sufficient resources available for your site to run at optimal speeds, or they may experience frequent disruptions. If a visitor had to wait more than three seconds for a page to load, they are not likely to stick around for long. In addition to hosting, you need to build your website correctly. A badly build website can definitely slow it down, so this guide on how to build a website for beginners should be able to help.
A fast website is far more appealing to visitors, and they are more likely to make a sale on an optimized site. It shows more professionalism as well, as they can tell that you invested time and money into finding a good hosting provider.