A law firm is a very important business that can literally change the lives of the people that use them. That being said, it can be challenging to grow your firm and get new clients if you are not really all that sure about how you should approach it. Taking the time to learn about what to do to encourage law firm growth and potentially talk with a consultant for law firm growth can make such a difference.
The first thing to keep in mind is that the way you approach growth matters. You should not be thinking about how you are going to collect as many clients as possible. Rather, you should be focusing on attracting and attaining the right clients, those that are actually going to benefit from your services and from the things that your firm offers. The reason for this is that those people that are actually going to use your services and benefit from them are going to be your best bet when it comes to word of mouth advertising.
A great way to look at it is to think about a law firm that caters to divorce and to divorce proceedings. Though they may be able to help you with other services like estate planning, it is not their forte. They may be able to do it, but their focus and main strength is always going to be divorce and divorce proceedings. Say you went ahead and had your estate planning done there but you did not feel that it went as well as it could have, this is because it is not their main practice. Though they may have been able to do it, they would have been able to handle a divorce better. Now you are not totally satisfied with the outcome, but it was not because they did not do their best, it is simply because it was not what their firm specializes in.
When marketing to potential clients to grow your law firm, you want to be clear, explicit, and concise in what it is that your firm specializes so that you and your marketing team can then focus on that and can attract the right kind of clients. Focusing on pushing the skills of your law firm and trying to attract the right clients can make all the difference in the word of mouth advertising that you get and in how likely it is that your clients are going to refer friends and family to your firm later on.
Marketing Tactics that Work
The next thing you want to think about is how you are marketing your firm, not only what you are marketing. You want to think about your method of marketing. Do you use targeted ads on social media or other websites, do you use targeted emails, do you use blanket ads or print ads, or do you simply work to make sure your SEO is as good as possible?
Though ads are important, SEO is one of the most important factors when it comes to attracting new clients and growing your firm. SEO stands for search engine optimization. It refers to how high in the rankings your site falls when someone searches a specific term that has to do with what services you are offering. If you are a law firm that specializes in criminal defense, you would want to include keywords and terms in your site that reflect that and that might be used to search for a criminal defense attorney. This is going to help push your firm higher in the rankings so that you can be seen faster and get more clients.
If you are not doing your own SEO or do not have a dedicated SEO team, it may be beneficial for you to hire a marketing firm that can handle your SEO for you. This is going to be beneficial for you in a few ways. First, it frees up your team to focus on other things, second, it helps you to get a dedicated team of marketing experts to ensure your site is up to par and that it is going to do what it needs to do, and last, it helps you get the best SEO possible.
Aside from just SEO, your advertisements matter as well. Not only the type of advertisement, but where you are advertising and the content of those ads. You want to advertise to the group of people that are most likely to benefit from and actually use your services. When creating your ads, you want to ensure that the ads you are making and actually using are going to appeal to the group of potential clients that you want.
You would not advertise a milk product to someone that is allergic to milk, as an example. You want to tailor your ads to the people that are going to actually take note of them and that are the actually going to go through with contacting you and soliciting your services. You want to include all the pertinent information in your ads, what you do, what your firm specializes in, contact information, and a call to action to encourage them to contact you and get a meeting set up.
Most people, especially younger people, are going to have access to some sort of social media or some sort of smartphone. This means that advertising with an online ad or a social media ad may have a further reach than a bench ad or a print ad. Depending on your audience, you should be taking the time to make sure your ads are going to reach the right group of people and that they are going to actually resonate with those people enough that they contact you.
Incentivize the Experience
Still another thing you can do to help bring in more customers is to incentivize the entire experience. If you have clients that you have worked with in the past, perhaps offer a referral discount for future services. This will encourage them to tell people about your firm and about the experience that they had there to help encourage people to visit your firm. This is also a great way to get in new clients that actually know other clients that you have worked with and therefore that might have a bit of knowledge about what you do and how you treat your clients.
You can also do something like offering discounts or incentives for new clients. This can help encourage new clients that might not know if they want to use your services to just go ahead and take the leap and contact you for more information. These incentives may just be the gentle push in the right direction that some people need to take to contact you.
You should also work to encourage people that have worked with you to leave reviews on your site so that other people that are trying to get a feel for the firm can see what other people have to say about it. It is important to note that you do need to take the time to really relate to your clients and help you them feel comfortable with your firm.
Hire a Marketing Team
When you are trying to up your marketing game and perhaps are unsure about how to go about it, you can always hire a marketing team or a marketing firm to help you through the process. There are so many benefits to this that can help you grow your firm greatly and can help you have consistent growth across the board.
First, a marketing firm knows just what is needed to get new clients. They know what people expect when they look for a law firm, they know what people need to know to choose a law firm, and they know how to market to specific groups of people and specific subsets of people. They have that necessary experience and knowledge that is going to benefit you and your firm so much. They also have a team that knows how to best market each law firm type, this means that they are going to be able to relate to the type of client you can best serve with ease.
Another benefit is that each marketing tactic or marketing plan is going to be tailored to each firm. This means you are going to get a plan that is made specially for your firm, your goals and the type of client that you want to get on your side in the long term. This is also super beneficial in terms of having to alter or amend the plan at any time to meet new goals or new milestones that you want to achieve.
The right marketing firm is going to be able to work with you from start to finish and help you get the perfect plan not only created, but put into motion to get a great new set of clients that are going to be able to help you grow your firm greatly. Marketing is a huge part of any successful law firm and is also a huge factor when it comes to positive growth as well as retention of clients. Though you might be able to do some of the marketing on your own, it is more economical and more effective to work with a marketing team that is going to be able to help you get your marketing off to a great start and keep it going to get great new clients at every turn.