7 Tips for Creating a Website for Your Business

7 Tips for Creating a Website for Your Business

While creating a website is a given if you have a business, only 64% of startups in the US actually have one. This can spell problems for your ROI and customer-based traffic, as 80% of customers will research your business online before they purchase your product or service.

Business owners often feel that creating a website is too difficult or expensive. While making a website doesn’t have to be pricey, building a site can be long and intimidating.

From web hosting to mobile-friendliness, there’s a lot to accomplish before your site goes live. To make it a little easier, start with a website builder, like WordPress, and create a simple web page. Then, consider your goals for your website and why you’ll need it for your business.

How to Create an Incredible Website for Your Business

Once you have a clear direction for your site, you can start building and designing it. While doing so, be sure to use the following tips, as they’ll help you fully optimize your website.

1. Invest in SEO to Bring Traffic to Your Site

Before you start marketing your website, you’ll need to learn the basics of search engine optimization or SEO.

SEO is the process of upgrading your website to improve its visibility when people use keywords to search for your business via Google or other search engines.

Unlike paid search ads, you can’t pay search engines to get a higher organic search ranking, but you’ll need to get the ball rolling early to ensure your audience sees your website.

SEO’s intricacies are beyond this article’s scope, but you can check out our article about SEO basics for lawyers as a starting point.

Or, you can hire a results-backed SEO agency based in Seattle that can set up your website, social media, and content for ranking success.

2. Put Your Contact Information Above the Fold

Whether your business relies on foot traffic or a general opt-in, you should always place your contact information where it’s clearly visible.

It should either be on the top of your home page or on a separate web page labeled “contact.” Do the same for all of your social media platforms.

If you think that your customers will have to hunt for this information, then it’s too hidden.

On the top of your home page or contact information page, put your phone number, address, email, and a comment box. If you use social media, put a link to your platforms in your header and footer.

3. Make Your Website Fast and Mobile Responsive

Mobile responsiveness is critical for the performance of your website, as most of your clients will use their smartphones to find your business. If you’re a local brick-and-mortar shop, customers can search for your products or services and receive directions right from their mobile devices.

However, customers may click away if your website is difficult to read or navigate on mobile. At the same time, they’re more likely to jump ship if web pages are slow to load or unresponsive.

The time it takes for a customer to load a webpage can make the difference between a sale and an abandoned cart.

To ensure your site runs well, keep your website builder up to date, optimize images and videos for faster downloads, and find a host that can handle your bandwidth.

4. Create a Scannable (Navigational) Website

User experience determines how long your potential customers stay on your website. If they can’t find what they’re looking for, they’ll likely move on and shop elsewhere. As a rule, people scan websites starting from the top left corner, so place your navigation menu there.

However, limiting your top-level navigation menu to five clearly labeled tabs is better. Not only will this cut down on the overwhelm, but it’ll also help Google index your website.

Google favors websites that are easy to navigate, but you’ll win extra points if you have a logical flow.

5. Develop Blog Content That’s Customer-Focused

If you have a website, you’ll need to fill it with content. Whether you want to build a successful blog or record video tutorials, content can bring more potential customers to your website and establish your brand as a valuable part of your industry. Content can help market your startup.

Keep in mind that your portfolio page, if you need one, is separate from your blog. However, you can use your blog in your portfolio if you’re a copywriter, web designer, or an SEO marketer.

You need to post regularly (1-5 times a week) to entice customers back to your website, but make sure your content is customer-focused.

That means you’re producing content that makes sense for your brand, tone, and the type of people who purchase your products or services.

6. Keep Your Design Simple and Clean

Creatives tend to go overboard with their website design, but this may confuse your customers.

Most fancy fonts aren’t readable, neon colors are blinding, and too many GIFs can slow down your site. It’s in your best interest to limit the flair and stick to a simple and clean web design.

Using black text on a white background will make your website look less cluttered, but this may make your site look boring.

You can add some color by including images or changing the site’s hyperlink shade to something else. This will draw your user’s attention to these features.

7. Inject Your Unique Personality Into Your Website

Personalization is the act of tailoring an experience to an individual. This is accomplished with AI technology and the use of user data, but that may be beyond your scope at the moment.

In its place, you can inject your own unique personality or brand values into every word you type.

For example, you can create an “About” page that talks about your journey. Customers love to support transparent and personable businesses, and your page can display those traits.

You can also write in a way that appeals to your customers. Some demographics will love to see your cadence come out through text, while others prefer professionalism.

Either way, you can build your brand persona around your personality and the customers that do business with you.

In Summary

Creating a website from start to finish can feel like an impossible task, but with our tips, you’re sure to make an ROI-boosting site in no time.

To make this process a little easier, produce content you can place on the back burner so you’re ready to go when your website goes live.

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