If you have a passion for writing, creating a blog may be in your future. It can be a way to keep busy, express yourself, and maybe even make money. No matter why you start a blog, there are some important tips to help get it off the ground.
- Select a Memorable Name
- Register Your Domain
- Create a Beautiful Design
- Branch Out on Social Media
- Content is the King: Write Fantastic Blog Posts
- 7. Top Ways to Maximize Your Google Ads Revenue
- Perfect Ad Placement
- Utilize Ad Extensions
- Target Audience Strategically Through the Google Display Network
- Get Insights From Google Optimize
- Make Sure Your Campaign Tops
- Use the Power of Mobile
- Localized Keywords and Local Advertisements are Crucial
- Time Influences Ad Clicks
- Do not Forget Conversion Tracking and Analysis.
- Work on Brand Awareness
- Increase Your Site’s Trust Factor
- Select the best Blogging Platform Suiting Your Business Needs
- 1. Understand What Your Business Niche Is About
- 2. Going For Free-Hosted vs. Paid Hosting Plans
- 3. Understanding the Platform Ergonomics
- PROS – WORDPRESS.ORG
- CONS – WORDPRESS.ORG
- PROS – WORDPRESS.COM
- CONS – WORDPRESS.COM
- PROS – WIX.COM
- CONS – WIX.COM
- PROS – SQUARESPACE
- CONS – SQUARESPACE
- PROS – WEEBLY.COM
- CONS – WEEBLY.COM
- PROS – TUMBLR.COM
- CONS – TUMBLR.COM
- PROS – MEDIUM.COM
- CONS – MEDIUM.COM
- Add Creative content for Higher Website Engagement.
- Content Marketing
- Search Relevant Keywords
- Apply the Broken Link Method
- Write Guest Posts
- Implement Crowd Marketing
- Focus on Business Growth
Select a Memorable Name
You should never underestimate the importance of a name. Since your whole blog will likely be built around the name, it should be relevant to your audience, marketable, and catchy. Potential followers should be able to get an idea of your content topic and style. If you’re struggling to find the right fit, consider trying a blog name generator. Namify will generate 1000’s of unique, meaningful names for any type of blog.
Register Your Domain
Once you select a blog name that you’re confident in, you can move on to registering your domain. The process is not as difficult as you might think. Namify can help walk you through the steps. You should select a domain that coincides with your blog name. If the domain you would like isn’t available, you can opt for a unique extension such as .store, .fun, or .site. Depending on the popularity of the name, it will cost you a variable amount to purchase and register.
Create a Beautiful Design
The visuals of your blog are very important. A great place to start is by designing a clean, memorable logo. You can create one yourself or use one Gamify provides. Then, build your aesthetic to compliment your logo. It’s smart to select a quality color scheme. The colors should appeal to your target reader and make the font easy to see. Your layout is another vital factor in design. You can visit a few other blogs to get a feel for what layouts work best.
Branch Out on Social Media
Most bloggers are writing with the intent to have their work read. That can only happen if others find your blog. One great way to expand your reach is to branch out on social media. When you select your blog name, you may want to check the availability on social sites. Namify can automatically verify matching handles. Familiarize yourself with the style and function of popular sites such as Facebook, Instagram, and Tiktok. You can develop a following and then push them to your blog.
Starting a blog is simple, but doing it correctly takes more time and knowledge. Follow these tips to get your new blog off on the right foot.
If you’ve already gathered a large following on any of the social media websites, the struggle of promoting your website is halved. This method should be implemented both ways – add links to your posts on the social media profile and social media sharing buttons on your posts. When implementing the former method, don’t just copy & paste the link and expect readers to come pouring in. Put some effort into promoting the content and spiking the people’s interest. Make sure to link to every single new post that you put out to increase your chances of being noticed.
Finding the most successful competitors’ social media profiles can reveal many of their rewarding tactics. Because of this, they’ll often do everything in their power to hide them. Fortunately for you, they must leave some of their contact info so people can reach them. This usually is their email address or a phone number. As it turns out, that’s all you need.
Spokeo is a web-based people intelligence tool that uses everything from public records to mailing lists to find the exact person you’re searching for. When you locate any of the two aforementioned pieces of data, you’ll need to run an email search or a phone number lookup to get the exact links to your competitor’s social media accounts. All that’s left for you to do then is to see how they attract a large number of people – through their advertising techniques, well-structured posts, or some other method.
Content is the King: Write Fantastic Blog Posts
Sometimes you are faced with the weight of handling numerous academic assignments, including essays. As a student, you can only do so much.
Sometimes you have to strike a balance between working for an extra income and dealing with the stress of academic tasks, which can be daunting. Maybe, sometimes you even ask yourself, ‘who can write an essay for me?’
Several writing companies can offer you a hand. Most of them have pocket-friendly prices that won’t let you break the bank. Leverage such openings to improve your grades without compensating for your time. Here are five steps you need to write a fantastic blog:
1. Have a plan before starting
There is no way you will create a great piece without proper planning.
Unfortunately, most people fail to include this part of writing, hence, the failure to come up with captivating pieces.
If you open a blank page and begin to jot down what is in your mind without proper planning, you are doing a massive injustice to your readers. Free-flow is excellent for writing; however, it is not ideal for a blog post. You see, a blog post will need perfect and seamless crafting.
It is, therefore, imperative to come up with a simple plan before you start writing. This will include the subheadings that are supposed to have in the text and what information that’s to be present. You can also add a few resources that you will use to gather accurate data.
At least five minutes or so will help you develop the ideal plan. This isn’t a lot compared to the value it will bring to the table.
If you’re uncertain about the plan you will make, let your ideas translate into several pieces of writing as you progress. Later, you can decide which ones you’re keeping and which are irrelevant.
2. Know who your audience is
Writing a blog that doesn’t relate to any group of people is pointless. The original idea behind writing a blog post is to inspire others, and if you can’t do this, then it is hogwash.
Thus, it is vital to know your target audience, as this will help you reach them at their points of need. It will also help you understand what they are looking for and how you will deliver that to them.
You will need to do some thorough industry research to learn about the ideal audience. Look at your competitors and analyze what they are doing.
Check if they have a large or small audience. Such information will help you craft perfect blogs for the correct audience rather than sheer guesswork. It will also help you look professional and aware of what is expected.
3. You must have attractive and compelling blog titles
What is the first thing a reader sees when reading a blog post? Of course, it is the title of the piece.
So, what if the title doesn’t give you the impetus to read on? Will you even continue with the blog?
It is estimated that over 60% of readers either drop their focus on the blog after reading the title or carry on – this shows how vital the headlines are.
Sometimes you may have the best content in the industry, but what fails you are the headlines you choose.
If at all, you are confident that your blogs have meaningful content, but you can’t still attract readership, then consider changing the titles you use. If you don’t have sufficient creativity to do this, try hiring someone else to help you out.
As much as it is said that you shouldn’t judge a book by its cover, human beings are just that – they will judge you by what they see first.
And you cannot prevent this from happening, so you have no other option than to play by the books.
Take it as the first impression you give your readers. It must capture their attention and push them to read on. When writing your titles, the best way to capture people’s attention is by using catchphrases, questions, and suspense.
Besides, there are numerous tools and apps that you can use to check whether or not your title is inspiring. For example, the EMV headline analyzer can help you understand your title’s flow and emotional value.
4. Come up with captivating topics
Don’t just talk about the ordinary stuff that is already present online. Try to employ creativity in what you write. For example, check what your competition is writing, then think out of the box. A killer topic is what will motivate readers to read your blogs regularly and turn into enthusiasts.
Of course, it will take you time before coming up with the right ideas, but it is worth the time, ultimately.
Remember, stealing other people’s ideas is unethical, but this doesn’t mean you shouldn’t check what they are doing. Note their style and design of writing to understand what you should be doing.
5. Add the extras – subheadings, bullet points, SEO optimization, and images
A complete blog post has all of the above and more. You must do a good job when formatting your blog post, as this is what will split you from the competition.
For starters, your piece needs to be split up into different subheadings instead of one paragraph block – which is very annoying.
Most people go through the entire text skimming before they decide whether they’ll read it or not. You need to make your article easy to understand for everyone.
At the end of the article, you might need them to take a particular line of action, which will not be possible without giving them a good piece in the first place. You equally need to highlight your potent points through the use of bullet points.
This also makes it easier for readers who don’t want to read the whole text to get the crucial points.
Lastly, work on the images and SEO keywords. Pictures make your work look decent and attractive to the eyes. On the other hand, SEO keywords help readers quickly get your blogs on search engines.
It enables you to drive traffic to your site and bring in new readers.
Once you have the foundations for your site layout and theme, you can begin to upload and create all relevant content for your site. This could be uploading videos you’ve made, typing out blogs, and anything else your site needs. People are making new blogs in education and many other niches.
7. Top Ways to Maximize Your Google Ads Revenue
The advent of digitalization has added immense importance to digital marketing. Companies are allocating budgets for social media, email marketing, and advertisements. Google Ads has become an indispensable platform for promotions due to the popularity of Google’s search engine and the features a Google Ads account provides.
However, marketing and advertising are quite more complex than they seem. Companies end up bankrupting their entire digital marketing budgets, failing to drive home sales or generate revenue from the spending.
It is mainly because most companies don’t know the ins and outs of Google Ads. A lack of in-depth knowledge about the features and tricks to maximize revenue ultimately leads to waste all their investment.
You can also use Clever Ads – a platform that offers the Ultimate Free Google Ads Tools to help you avoid this. Additionally, we have listed ten ways to help you maximize your ad revenue by converting visits into clicks and clicks into sales.
Perfect Ad Placement
Ads can be placed at the top, bottom, or sides. Remember that ads placed at the bottom are rarely clicked while those at the top are the most. The best position for product ads is at the top, and ads are along the sides of the business.
Utilize Ad Extensions
Ad extensions like calls, reviews, etc., are a great way of delivering what your visitors want straightforwardly. Your ad content and AdWords need to be aligned to match the type of extensions you have. For example, if you have a call extension, mention that customers can call you for support 24/7.
Target Audience Strategically Through the Google Display Network
Google Display Network lets businesses place attractive and appealing ads in front of a broad target audience. This method is excellent for targeting all target audiences and creating brand awareness. Using Google Display Network can help you earn 300% more traffic. Surely something unmissable?
Get Insights From Google Optimize
Google Optimize is a convenient reporting tool. It analyzes your website and shows you the site experiences of your visitors, the quality of your content, and the overall experience you give them. It also suggests methods you can implement to improve the site experience by using advanced statistical modeling and targeting tools.
Make Sure Your Campaign Tops
The higher your campaign rank, the higher your website’s page rank on the search results page. Visitors are most likely to click on the first three search results and rarely go to page 2 of any search result. So, ending up at positions 4-9 against positions 1-3 on a search results page might result in losing thousands of potential customers.
Use the Power of Mobile
Mobile searchers are most likely to immediately call you and take quick action regarding the decision to choose your company/product or not. Also, most users take action within the hour of searching for you. That means if the ads and websites aren’t customized or designed, keeping in mind mobile optimization, you may lose a lot of business.
Localized Keywords and Local Advertisements are Crucial
Google offers the option of ‘Xyz near me for a reason. Use localized keywords and advertisements so visitors will better relate to your ads and click on them. If you have an offline business selling a product or service, this can help you land many customers.
Time Influences Ad Clicks
Make sure to understand when your target audience is most likely to search for you and place ads accordingly. Be mindful that you cannot place ads during work hours if you’re a B2B operation. Likewise, if you’re selling baby products, nighttime is not the ideal time for parents, especially mothers, to look at those ads.
Do not Forget Conversion Tracking and Analysis.
Google Analytics and Google Ads accounts should always be linked. Unless you track how many conversions (sales) you make, you will never realize the areas your ad campaign underperforms. Google Tag Manager is an excellent tool to measure your ad campaign success and visitor engagement by suggesting target locations, times, etc.
Work on Brand Awareness
Users are most likely to click on your ad if they’ve heard of you or are familiar with your brand. Marketing and advertising go hand in hand, so ensure you market your brand to create brand awareness.
The higher the brand awareness, the more the brand value. The more the brand value, the more clicks you get. The reason being, visitors trust that your popularity is due to good services.
Increase Your Site’s Trust Factor
When people pay for your services, they want to know they will get a good value for their money. This means that they are far more likely to choose your company if you can show them that you are an honest and fair tradesman.
Increase your site’s trust factor through these 5 tips are;
1. Post Reviews
Customer reviews are one of the first things potential clients look for. You want to have your best reviews prominently placed on your site.
When new customers see how happy and satisfied your past customers have been, it will help ease their minds and show them how trustworthy you are.
2. Use the Power of SEO
Over the past few years, SEO has increasingly taken root in online business. Investing in professional SEO (Search Engine Optimization) expertise is a great way to spread your name and services to make you look established and trustworthy.
This means choosing a professional service provider like digitalhitmen.com.au, a website designed to create professional and positive content about your company and then place that content, so it appears on search engines.
When you appear legitimate in the way you handle things, it is easier for others to trust how serious you are about your business.
Tools to Use to Help Boost Your SEO
SEO is a work in progress. To boost your site’s SEO, you need to come up with quality content. Your task is to create something unique but also something that sells, reads and looks well. And yet, that’s not even half of what SEO requires.
If you want your website to be a success, consistently speaking, you need to view this as a work in progress. It’s all about what you provide to people, how you present it, and what you use to make it happen.
What do you think your odds of being found online if you don’t appear on the first few pages of search results?
If you want your online presence and branding to work, you need a top rank on search engine result pages. Unless people know your site’s URL and look specifically for it, your odds are slim. Even if some do, 62% of consumers look at search engines to learn more about a business. Such websites are buried for as long as their SEO rating is low.
WordStream perfectly explains this:
“With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town.”
SEO is not a one-time hack. Its trends change as Google algorithms do, and we all know how fast this happens. But, even though it can prove to be hard and time-consuming work, the results are – oh, so worth it! If your site is regularly optimized and high in search results, you can earn more traffic, generate more leads, and brand your business as no other marketing method allows.
Amid all this work, one excellent thing to know – new tools that can help with it are built daily. You can use them to streamline the productivity of your site, improve your strategies, and research the market.
Since your options are so numerous and versatile, it can take forever (and dug a hole in your pocket) to try them all before you detect the best SEO tools to use. As a good marketer, you need to be savvier in selecting tools, especially if you want to minimize expenses and maximize your income.
If we toss aside the huge list of tools at your disposal and focus only on the most effective, here is what’s left.
Right now, live broadcasting is one of the biggest trends in the marketing world. For a few years now, this has proven to be the best way to gain attention from an audience, as well as attract new customers. As soon as giant social media platforms like Facebook and Instagram introduced live feeds, such distribution of content to the audience virtually changed the way marketing works.
To truly capture this opportunity, you need amazing tools like Whisbi.
Hubspot’s report on the State of Marketing shows that video is the number one form of media when it comes to content strategies. This takes it above infographics and blogs, the two tools that were all the hype a few years back.
Whisbi can help you optimize your SEO while providing you with live broadcasting tools and features. Its platform is different and better than others because it allows your targeted audience, your intended viewers, to watch the live broadcasts anonymously.
Thanks to versatile analytics features on the platform, users can track all sorts of metrics. Thanks to this solution, you can host live streams on your web assets without worrying about competitors placing ads there. In other words, Whisbi will digitize your sales journey and make things more attractive to users.
SEO is mainly focused on content creation. Regardless of the form of your content, whether it is video, text, or images, the question that always arises is:
“What should I write about this time?”
At some point, you’ll have ideas flowing. You’ll simply wing it at other times – hoping this will work. But, there will be moments when you’ll have no idea what else to write about. And, of course, since you’ll be putting effort (and maybe even a small pile of money into content creation), you want it to be the right kind.
Whilst you might have some ideas about what works with your target audience, you shouldn’t rely solely on personal taste or luck. Most marketers cannot afford this. It’s not a necessity to spend a fortune just to “test the waters”.
At least, not when tools like Google Trends are available on the market.
Thanks to Google Trends, marketers can track and evaluate the trends in the industry. They can check what happens with the focus topics over time, see if people are still interested in them, and search for related queries stemming from such trends.
An extra useful tool is the “search hub” where you can track and analyze the topics you find interesting. You can do this globally or locally, all free of charge. And the best part is – data comes directly from Google, who you’re trying to impress to reach your audience.
Google Keyword Planner
Another very useful Google-sourced tool is the Keyword Planner. The first thing you learn about SEO is that keywords are a vital part of it. Researching keywords is a great way to increase traffic and reach a wider audience.
What do keywords serve for?
These make it possible for Google crawlers to understand your content and make it visible to people searching for it. By using the right keywords (and using them properly), you’re optimizing your website for SEO.
You probably have plans for these, but how sure are you that they’ll work? The answer to this question can be found in Google Keyword Planner. This tool will give you various suggestions, extensions for your selected topic, synonyms to cover to make your content more engaging, etc. You’ll be able to see the average number of searches for your selected keywords, see how they changed over time (basically link you to Google Trends at this point), and discover new keywords to optimize your site.
The success of your strategy might be predominantly set on content quality and success, but SEO does not stop here. Ultimately, it all comes to the buzz – how many people like, click, share, and engage with your content. Knowing this, you need to focus on the thing that search engines crave badly – organic backlinks.
Organic backlinks are your best proof that your site is legit. Ahref’s Traffic Study shows that the more backlinks a given page has, the more organic traffic it will get from Google. Any algorithm will see organically attracted backlinks as the real thing. Thanks to this, your odds of getting a higher ranking will increase substantially.
You might need some help to get them, which is where Buffer comes into the picture.
To manage this part of your SEO, you need Buffer. Use it to coordinate the publishing of your content, analyze the social media data, and boost the audience’s engagement levels. Users can track their reach on the dashboard for every unique and individual piece of content. They can gather data on the type of audience each piece attracts and their actions on the pages.
This is a great tool for your content management across different platforms. It’s a paid It’s, but you can use the free trial to test it first.
Real-time Content Analysis
Those who use WordPress probably came across Yoast on many occasions. This is the most popular plugin worldwide, used by millions of people to boost their SEO ranking.
To improve your SEO today, you should also use their content editor, Real-Time Content Analysis.
This tool combines SEO auditor and word processor functionalities under one optimized, easy-to-navigate hood. Since it is cloud-based, you can write your pages whenever and wherever inspiration strikes. It’s a free web-based service like oIt’s Yoast plugins, giving you lists of useful SEO advice to improve your content creation.
Search engine optimization is a process that only ends when you shut down your site and your online presence. You need quality SEO if you want to be present on the market – truly present and visible. Trends can change very often, and so should your strategies and effort. And whilst it will take a while to get the hang of it, and it requires consistent work, the results of a good strategy are the best thing to happen to your business.
You can use the tools above to make the process smoother, uncover the errors in your ways, and figure out the best opportunities for growth in search engines.
Offer a Money-Back Guarantee
When a money-back guarantee is offered, the company is so sure of its product and services that they are ready to risk its revenue base to get you to try it.
These guarantees are only offered there, and there is little to no risk of the clients using the policy.
Create a guarantee on your services, and post it loud and proud on your site. This will help your clients trust you to give them a good value for their monetary investment.
Be a Little Personal
Sometimes the best way to show that you can be trusted is to show that you are a real human being. Don’t hide behind your company logo. Try standing in front of it.
Be a real person with real skills and a real backstory. When you aren’t seen as a giant corporation, you will not be seen as someone who cares more about the bottom line than your clients.
Post pictures of you and your family, and add some humor to your advertising. Let the people know you are not a robot.
The best way to build a reputation for being trustworthy is to be trustworthy. Begin your legacy by vowing to always treat your customers with honesty and compassion. Give them your best work and be square about your fees and policies.
Some of these might seem simple, but there is often a high power in simple things.
Take some time to analyze your company and see if there are areas that you can improve so that you show the world how much you can be trusted.
Select the best Blogging Platform Suiting Your Business Needs
Blogging, no doubt, has been one of the most’ easy-to-access and ‘get along-with the content strategies’ that any business, with the right set of resources and perfect understanding of their goals, and consumer intent, can cash in the various advantages that this channel of content marketing has to offer.
However, unlike in the early days of the Internet, you don’t need to be that much of web-development friendly or undergo coding training.
Instead, you can do it all just within a couple of hours using a variety of platforms or blogging CMSs (Content Management Systems) available today. Many of them also offer free blogging site setup features to use for creating websites, which is, again, great for testing and interacting with the respective platform.
Several blogging platform options are available for any website or business looking to use blogging in marketing their products or services.
However, choosing the right one for your needs can get tricky with these many options available.
The intent of this post is more focused on giving the readers the best idea of the various blogging platforms available on the Internet today, but before deep-diving into the details, let’s first understand how to choose a suitable blogging platform. Here are the three main must-consider factors you must look for while selecting a proper blogging platform for your business needs.
1. Understand What Your Business Niche Is About
For example, if your business niche is more related to the visuals (like art, travel, food, or even blogging). In such cases, you would prefer a platform that offers superior design functionality to make your website design appealing and outstanding from the others.
On the other hand, selling or making transactions online can be a bit typical, as the availability of eCommerce features may not be present on many platforms, or maybe premium. So before making the right decision, you want to assess the possibilities and your needs and then reach a conclusion.
2. Going For Free-Hosted vs. Paid Hosting Plans
Various blogging platforms offer free hosting plans to bloggers but with restrictive limitations, which can be a bit typical if scalability is a need. While you can always move to full hosted blogging options with dedicated domains, these free options are a great way to start your blogging journey and get friendly with the tools and features of that particular CMS.
Growth of business is an aspect some business owners and bloggers don’t compromise with, so for such cases. It’s recommended to proceed with a budget and manage your investment as per the demand of your scalability needs. However, in any case, if your site is going to be more than just blogging, it would be better to proceed with a paid hosting plan instead!
3. Understanding the Platform Ergonomics
The Ergonomics of the blog or website so designed and the ergonomics of the underlying Content Management System are two aspects that need your special consideration while selecting the right blogging platform for your needs.
Some CMSs are easy to go with, having a user-friendly dashboard and back-end that’s suitable for beginners, while others can be scaled using some coding skills!
Another aspect you need to look for is the website ergonomics in terms of ease of designing and customizing, besides the integration facility with different third-party applications and software. You would want to go for the options that offer plenty of design elements with easy-to-use editors.
With these three main things addressed, it gets easier to make your final selection for choosing a suitable blogging platform, and to help you out, here are some of the best blogging platforms that you can choose for your business needs:
WordPress.org has been among the most popular and most widely used content management systems for building websites, powering almost 39% of the existing websites today. It is one of the best open-source platforms with seamless integration features and possibilities that’s best suited for any website, whether it be a blog or a typical enterprise web portal.
Besides being free, open-source, and popular, WordPress.org has one of the most significant contributors and developers’ communities, which ultimately help it stand out better from the rest and make it an ideal choice when choosing a blogging platform or CMS for your business blogging needs!
PROS – WORDPRESS.ORG
- org is open source and free to use; all you need is your domain and a host, and you are good to go!
- org has one of the most significant contributor communities with nearly 50,000+ free and paid plugins and website add-ons and over 3000 design templates to choose from when it comes to making your website appealing, dynamic, and interactive!
- org offers high-end scalability and can be integrated with a variety of third-party applications and software in just a few clicks! (no hard coding is required in most cases)
- org CMS offers Search Engine friendly webpages with back-end data and layout, which is another advantage of using this platform!
CONS – WORDPRESS.ORG
- Being open-source, WordPress is also highly vulnerable to many security threats and issues, something that you need to take care of as your website grows!
- While setting up a simple blog site may be easy, considering the high-end features and scalability options, it would require you to go through a considerable learning process before getting more friendly with this CMS; the other choice is to outsource your work and rely on experts for that!
Considering the “create free blogging sites” feature offered on many blogging platforms, WordPress.com is a great platform to start your blogging journey with. A subsidiary of WordPress.org with complete hosting (free+paid) services, and flexibility to build seamless websites, WordPress is another top choice for users planning to start a profitable blog or a business blog. However, it still differs from its open-source counterpart because the features are pretty different; besides, one is a hosting platform plus CMS, while the other is software.
PROS – WORDPRESS.COM
- Like WIX, free blogging options are available, with data hosted on WordPress servers.
- The platform is highly scalable as per your needs and is search engine friendly.
- The User Interface is similar to WordPress.org, is easy to use, and is one of the best-suited platforms for beginners.
CONS – WORDPRESS.COM
- Scalability here comes with a cost; features in the free plan are highly restricted;
- Free hosting options carry WordPress branding and limit your options of monetizing your blog.
Powering nearly 2.1% of the total websites, WIX is another excellent option for bloggers and businesses looking for a suitable, easy-to-use blogging platform. It also offers the flexibility of hosting and managing all your content and data in one place and the benefit of scaling the website as your business grows.
WIX user interface focuses on beginners looking to go online, offering an easy-to-use and highly customizable drag-and-drop builder to easily create unique and eye-catching websites.
PROS – WIX.COM
- WIX User Interface is relatively easy to use with some of the easiest-to-use drag-and-drop builders to use to style & design some of the most outstanding web pages, which requires zero coding skills!
- Several design templates have some of the most appealing and beautiful designs to choose from.
- WIX websites are also search engine friendly; WIX offers a few options for ON-PAGE SEO purposes; however, several third-party add-ons are also available for the same purpose.
- WIX again offers great scalability features with options to even perform commercial transactions on the site, with complete setup in just a few clicks and settings.
CONS – WIX.COM
- Features that WIX offers can seem limited if compared to its open-source counterpart WordPress; and
- Scalability in WIX is restricted to high-end paid plans; most third-party apps and similar features are paid and demand investment.
- Editing the website can be a bit typical; WIX offers a simple drag-and-drop builder, which provides a great set of customizable options; however, beyond the scope, editing and customization would require you to be equipped with some HTML/CSS coding skills.
- WIX may offer a free self-hosted plan; however, it has several limitations in terms of scalability as well.
When website design aesthetics are considered in terms of blogging CMSs, SquareSpace stands out from the many options available to deliver some of the most eye-catching and picturesque web design templates. In addition, Squarespace offers a great platform to easily create, deploy, and manage your website content focusing on small businesses and individuals.
While it is not accessible, SquareSpace does carry handy scalability features to suit most small-sized business requirements.
PROS – SQUARESPACE
- Squarespace offers limited yet relatively superior, appealing, highly attractive, and interactive website design templates. Your website is bound to look premium here!
- Cloud hosting for all Squarespace service subscribers ensures your site is available to everyone, everywhere, and at all times;
- The easy-to-use website builder is user-friendly and excellent from a beginner’s perspective.
CONS – SQUARESPACE
- Squarespace is not free and does not offer any free plans either;
- as long as your business needs are relevant to a small-sized business, Squarespace is a good-to-go option, but if you plan to scale beyond that, you might have to strategize your approach.
Weebly, similar to WIX, is a popular and commonly used blogging platform known for its simplicity and ease of designing high-end pages.
However, Weebly also offers a simple Drag-and-Drop page builder that’s highly flexible in design elements. This means you can create the most simple designs in just a few clicks. Weebly also provides free-hosting plans and sufficient scalability options, including features such as ecommerce integration.
PROS – WEEBLY.COM
- Weebly offers free hosting plans for setting up blogs;
- The builder is quite user-friendly and very easy to use;
- Scalability is not an issue as long as it’s more restricted to eCommerce and not proceeding for enterprise-level solutions!
- Weebly websites are search engine friendly and mobile optimized, meaning you don’t have to create a separate mobile page; this compatibility feature is built-in.
CONS – WEEBLY.COM
- Scalability, here too, comes with a price; functionalities like eCommerce require you to go with paid plan options;
- Weebly has two distinct builders – one for blogging and one for ecommerce; it can be a bit confusing for beginners to tackle two different User Interfaces to design their website and its pages.
With almost 450+ million registered accounts, Tumblr is one of the best places to share content on the Internet. It attracts a footfall of millions of hardcore content bingers and can be an excellent platform for individuals, businesses, and brands.
While not being as scalable as WordPress or WIX, Tumblr still offers decent blogging features in its free plans. You can also go with custom domains, host your site on Tumblr, and use their templates to design and upgrade your website.
Tumblr is an excellent platform for publishing multimedia content and offering outstanding and quick social sharing features, making it a favorite place for web surfers and bloggers.
PROS – TUMBLR.COM
- With 300+ million visits a month, Tumblr is a great place to build and place your content strategies with appropriate exposure to visitors with common interests;
- Tumblr is accessible and user-friendly;
CONS – TUMBLR.COM
- Tumblr is a microblog, meaning it has minimal features and scalability;
- While designing is relatively easy, you will still need to understand HTML/CSS if you want to customize the design beyond what the platform offers.
Like Tumblr, Medium.com is another great publishing platform to blog and engage with users online. While it may not offer high-end features and design scalability options, Medium.com still garners a healthy readership from its loyal users and provides a great place to build your community and engage with users online.
PROS – MEDIUM.COM
- Medium is free to use; you can go with custom domain options as well;
- posting on Medium.com is easy, and the design is also relatively simple;
CONS – MEDIUM.COM
- Scalability is quite limited compared to other CMS platforms; its features may or may not match your business needs;
- design and templates so available are pretty limited. You can only work with the essential elements that Medium is built on, with little scope of an out-of-the-box customization facility.
Poor quality hosting providers may not have sufficient resources for your site to run at optimal speeds or experience frequent disruptions. If a visitor had to wait more than three seconds for a page to load, they would not likely stick around for long. In addition to hosting, you need to build your website correctly. A badly built website can slow it down, so this guide on how to build a website for beginners should be able to help.
Add Creative content for Higher Website Engagement.
When the content is creative, it makes the users feel the need to engage. In most cases, it makes the users feel a certain emotion based on the type of content being delivered. It could make them laugh, feel curious, provoked, or just want to have fun.
When an emotion is stirred, most people engage with it, even if it’s as simple as leaving a comment, sharing it with their loved ones, or taking part in a campaign if that’s on the table. This engagement is an excellent measure of the success of the content being used and allows it to spread faster.
Especially when used on social media, the algorithm is designed to make posts with lots of organic engagement more visible to other users. That’s why engaging content can be an excellent tool to gain exposure, as the content itself will be widely seen by other potential clients.
With IntelligenceBank’s digital asset management, creative collaborations will be easy to keep track of markups by versions and enable you to get joint content done much faster. The easier it is to make collaborative content, the more successful the approach will be and will be a joint benefit for both entities.
Content marketing is a fantastic way to increase leads and conversion for your business. Content is a technical way of saying the formats we consume information, which happens daily through various channels. Content marketing is about understanding what customers need to help them make decisions and choices in a crowded place.
To understand the difference between unsuccessful and successful content marketing, let’s review the seven stages to achieving quality content.
Understanding what successful content marketing looks like begins with the right strategy. Great strategies will understand your market, how your customers are motivated, and how to trigger them to act.
One of the best ways to craft your content marketing strategy is with the assistance of an effective content marketing strategy. This is where a digital agency can be the perfect partner for your business.
Agencies can help you better understand your business, the areas to optimize, and, more importantly, the places that are not worth your time. All of these things will help form a winning content marketing strategy.
Create with the end goal in mind
Content marketing is most successful when it’s measurable, and you can learn as your campaign progress. Setting clear content marketing targets and measures for your campaigns is key to any successful activity.
Measuring content can be done on metrics like views, clicks, ranking, and conversions, but be sure you set targets you can iterate and optimize.
Understanding how much you plan to invest can also help set goals. For example, to see a positive return on investment, you may need a 10-15% increase in conversions online.
Having this target in mind when creating content can make all the difference and bring some contextual awareness to your performance.
Know your customers
Content marketing is most effective when targeted and personalized to your customers. Customer expectations have shifted thanks to the increased availability of customer data. Customers are willing to accept access to their data so long as it is marketing and relevant offers.
Before running content marketing, be sure to do your research and get to know your customers. Targeted and specific content marketing will lead to higher conversions and better performance, as well as finding a like-minded audience and online community.
Create for the platform
Creating content is all about making it fit-for-purpose. Any good content marketing campaign needs to be tailored for the platform it’s on. Optimizing ads and content is straightforward and doesn’t mean you need to create multiple different offers. Make sure your content is reusable across platforms and, when designed, is relevant for an array of channels.
For example, get engaging photography across Facebook, Instagram, and your website, rather than having three different shoots. Good content is versatile for multiple campaigns, so start repurposing.
Experiment with new areas
Similar to ensuring your content is versatile, the key to successful content marketing is being willing to try new channels and platforms. If your content marketing has traditionally been focused on one or two media, be ready to try more.
Creating versatile content means you can reuse and experiment across new platforms without risking brand image. Successful content marketing raises brand awareness and consideration in new and established markets.
Learn to recycle
The most successful content creators understand that versatile content is the key to campaign success. Original content can be expensive, time-consuming, and hard to get right.
Successful creators craft content with versatility in mind. Instead of trying to make a square peg fit in a round hole, design your content to provide multiple channels before you create. Think about the brands that you engage with. Chances are it is because they have tried something different.
Focussing on reusable content in the design phase can drive successful outcomes in your campaigns, especially for raising awareness of your brand.
Get feedback and start conversations.
The final tip toward successful content marketing is talking to your customers. If your customers engage with your content, be genuine, and participate with them. Customers may ask questions or provide feedback, be sure to enter the conversation with them. Content marketing is a great way to gather feedback and build relationships.
The best content marketers use their content to listen and interact with customers, two things that can deliver successful results.
Content marketing is a great way to build brand awareness and loyalty with your customers. Creating the right content and making sure you are tracking your results are two tips toward genuine success. Try these seven simple steps to create more successful marketing content for your brand.
Search Relevant Keywords
Google’s Keyword Planner tool shows you the stats on any keyword you input – from average monthly searches to the level of competition. Choose the most appropriate one for your niche and see how it ranks.
Google will also show some keyword ideas based on the one you entered. The higher the competition, the more trouble you’ll have building a backlink since most websites will be taken. Ideally, aim for keywords with the highest average searches and the lowest number of competitors.
Ahrefs and Monitor Backlinks are all-in-one SEO toolsets with a free backlink checker online tool. By entering a specific URL, the tools generate a backlink profile that shows all websites with anchor text leading to that URL and some additional info such as domain rating, unique domains, etc. Although the free versions show only limited information, it’s enough to get an idea of what you’re competing against.
Apply the Broken Link Method
This technique relies on discovering websites related to your niche that contain broken links. You contact the webmaster to notify him of the issue when you find one. Introduce yourself, include the exact URL where you found the broken link, and recommend your website as a replacement. Be as friendly as possible with the right intentions – don’t beg them for a promotion. Since broken links are an SEO problem, webmasters will likely listen to your advice.
Write Guest Posts
Guest posting for larger, more established websites allows you to show your knowledge while building an audience. Establishing a relationship with other competitors has more benefits than being rivals. Focus your effort on creating content only for highly reputable websites – there’s no point in having a backlink from a website with poor domain authority. Even if there isn’t a page dedicated to those who wish to apply for a guest post, don’t hesitate to contact the authors directly.
Implement Crowd Marketing
Crowd marketing works for one simple reason – it attracts many people. When you write a post advertising a certain product or a service and the company links back to you, a large majority will follow to see what they’re offering. Once they’re on your website, it’s up to your skills to keep them entertained. Give them a reason to come back for more, even if it’s for something unrelated to the product that they’re after.
Focus on Business Growth
Numerous tips regarding effective, efficient, and stable business growth are achieved through blogging. However, some are quite out of date and do not seem to have as much relevance as they would, say, five years ago. So then, which advice should the bloggers consider if they wanted profit through their work? Here is the brief list for you, which will be further analyzed later on:
- By now, you have probably heard about the importance of Search Engine Optimization and how much it matters in getting a satisfyingly high ranking for your content in the vast space of almost 6 billion daily searches made via Google. As terrifying as this may sound at prima facie, there are ways you can tackle this issue and grow your business successfully by producing SEO-proof blogging content. The blogger outreach route is the safest and the most inclusive approach you could take these days. Many services connect thousands of bloggers with similar goals as you with safe, credible working conditions focused on maximum SEO efficiency. Whether you find the keyword research dreadful or not, you cannot ignore this tip if you truly want your business to grow through blogging.
- Frankly, the following advice is pretty self-explanatory. Although, it is very closely connected to the above tip. When you receive a good ranking and competitive online traffic, the degree of your blog’s engagement, and consequently the growth of your business, will increase substantially. People will interact with the content you put out more when placed in a more easily noticeable place. Does this make sense? This is precisely where content optimization comes into play, which is another reason you should take the first tip very seriously. Without the end-receiver engagement, your business will not take you anywhere, simple as that.
- Lastly, we have decided to compile two tips into one paragraph since the interconnectedness between them is pretty strong, and there is no need to write repetitive instructions.
Strategically beneficial product promotion is the key to successful business growth.
However, how exactly do you promote your content in that fashion if you are not aware of your audience’s needs and requirements first? Why not place a small questionnaire on your blog page?
You may get a good understanding of what the readers are more specifically interested in.
After all, just because someone decided to read your article about a particular topic does not mean they care about the said topic entirely
Business growth works on particularities; it should focus on the details since the best way to surprise and satisfy your customers is to show them that you know what they desire. Such a fulfillment comes from the thorough awareness of your customers, or readers of your blog, initially.
Everybody knows that you do not need to adhere to paid advertisements to seek efficient business growth these days. There are much quicker, cost-effective, and fun ways to get the desired results, and effectively conducted blogging can be one of them.
By focusing on the relevant keywords, accumulating necessary degrees of online traffic, keeping your audience engaged, and thoughtfully promoting your services, you are sure to see your business grow at a stable and steady pace.
Conclusion: Time to Blog! Just make sure you have a reliable web host
Once you are ready with the decision of your business needs and wants and have run down the checklist of the best available blogging platforms, it’s time to try them out as most of them offer free and paid-to-host plans, with free-trial choices for many. Of course, you can always try them out before finalizing your Content Management System for blogging.
A secure and reliable web host also helps your website’s trust factor. Depending on your budget, there are a lot of web hosting companies. But you need the find the best web host providers, and this is something you don’t want to slack off.
Small changes to make it evident that your good trust factor is a priority can make a massive difference in the number of new and returning clients you get.
Marketing is almost like a minefield – one wrong step, and you disintegrate your funds. We hope you follow all the abovementioned ways and remember to link your Google Analytics, Ads, and AdWords accounts for the best results.
While these points cover the best ways to use Google Ads, you can delve into some of the most creative and unusual ways from Forbes to leverage Google AdWords to maximize profits.
Everybody needs a website. A college student should set up their website as it is a great way to get the ball rolling for a great career.
We live in a period where more and more people get their information from smartphones and the internet. Most people have a phone, a tablet, or another device to access information from the internet, like information about law firms and other goods and services they may need or want. That being said, SEO strategy can make all the difference between your firm and its success.