In recent years competition in wholesaling is increasing. Apart from new competition sources, more demanding customers, new technologies, and more direct-buying by large industrial, institutional, and retail buyers are challenges that the wholesalers are facing. To cope with these challenges, wholesalers improved its strategic decisions on the target market and positioning, and the marketing mix….
Wholesalers sell merchandise to artisans, retailers, manufacturers, and other professional businesses. They are a major player in the economy, though still unknown to many. Ensuring the supply of goods along the entire value chain, wholesale plays a pivotal role as the interface between producers, retail, manufacturers, and catering. For some products, like certain foodstuffs and…
With the changes in the marketing environment, consumer preferences, and technology advancement, retailers are looking for new marketing strategies to operate profitably. Retailers face major marketing decisions about their target markets and positioning, product assortment and services, price, promotion, and place. Retailer marketing decisions are; Target Market and Positioning Decision Product Assortment and Services Decision…
From a marketing perspective, retailers are closer to consumers than manufacturers. Retailers are the final stage in the marketing chain and the contact point between consumers and manufactured products. Retailing Meaning – What is Retailing? Retailing previously prioritized buying decisions and product assortment, it now follows a more strategic approach to management and marketing and…