To attain success in the rapidly evolving marketing industry, it is imperative to grasp diverse marketing strategies, such as social, personal, place, and organizational marketing. Each approach presents unique opportunities, including product promotion on social media, personal branding, location-specific advertising, and establishing robust brand identities. In this post, we will delve deep into these marketing…
A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Services do not always emerge out of physical products. When somebody rents a hotel room, deposits money in a bank, travels on an airplane, visits a physician, gets…
What is Personal Selling? – Meaning of Personal Selling Personal selling jobs are of many types. Personal selling plays a different role in different companies. The history of the selling profession dates back to the days of antiquity. People engaged in selling jobs bear many names such as salespeople, sales representatives, account executives, sales consultants,…
We define sales force management as the analysis, planning, implementation, and control of sales force activities. It includes designing a sales force strategy and structure and recruiting, selecting, training, compensating, supervising, and evaluating the firm’s salespeople. Designing Sales Force Strategy and Structure Marketers need to consider several issues relating to sales force strategy and design….
Public Relations(PR) is the management of communication between an organization and its publics. Public Relations is concerned with or dedicated to creating mutual understanding among groups and institutions.” Public relations work counseling, media relations, publicity, community relations, governmental affairs, employee relations, investor relations, development/fund-raising, special events, and marketing communications. Public relation is a distinct discipline…
What is Sales Promotion? Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service. While advertising gives reasons to buy a product or service, sales promotion offers immediate buying reasons. We often notice sales promotion activities. Sales promotion has a lot of promotion tools. These aim at stimulating earlier…
We define advertising as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Such presentation and promotion are done through a message called advertisement, which is disseminated through one or more media. The definition of advertising provides us with some important considerations. First, advertising differs from an…