As today’s market assumes a global dimension, bringing a product is often harder than selling it. Appropriate decisions must be made regarding storing, handling, and moving products and services to make them available to customers in the proper assortments, at the proper time, and in the proper place. Logistics effectiveness will have a significant bearing…
Distribution channels are networks of people and companies that work together to meet their goals. Each member has a specific role, and the channel works best when they work well together. But conflicts can happen, and it’s important to manage them to keep the channel working smoothly. To create a good marketing channel, companies need…
The vertical marketing system is a recent development that has emerged to challenge conventional marketing channels. Let’s contrast the two types of channel arrangements. A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers. Each is a separate business seeking to maximize its profits, even at the expense of profits for…