After considering the definition of marketing, we can understand some of the obvious reasons why the study of marketing is relevant. Here are the reasons why I should study marketing. The marketing field offers a variety of interesting and challenging career opportunities, such as personal selling, advertising, packaging, transport, storage, marketing research, product development, wholesaling,…
Marketing is a tricky topic to define and frame in. The Marketing studies field has rapidly moved and reached a very high level, but defining it into some fixed variables is impossible. Marketing is defined as the process responsible for identifying, anticipating, and satisfying customer requirements profitably. Marketing is part of the management process responsible…
Effective Marketing is difficult because producers and consumers are separated in several ways. The exchange between producers and consumers is hampered by spatial separation of ownership exchange of further complicated by discrepancies of quality and discrepancies of assortment between Producers and Consumers. Marketing facilitates production and consumption in different ways. The goals of marketing are…
Marketing environment consists of external forces that directly or indirectly influence an organizations acquisition of inputs and generation of outputs.
The Societal Marketing Concept puts Human welfare on top before profits and satisfying the wants. Societal Marketing emphasizes social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customers to maintain and improve both the customers’ and society’s well-being better than the competitors. The…
5 marketing concepts helps organizations plans, design strategies and execute their marketing strategies to get target consumers.
The 5 core concepts of customer and marketplace allow you to understand and examine the customer, marketplace, and why it behaves in various situations. 5 core customer and marketplace concepts are; (1) needs, wants, and demands, (2) market offerings such as products, services, and experiences, (3) value, satisfaction, and quality (4) exchange, transactions, and relationships,…