With the global AI market expected to reach a whopping $60 billion by the year 2025, AI is a technology that’s growing at a rapid rate. It can be proved through some other facts and figures too.
- A study by Accenture revealed that AI can double the economic growth rate by 2035, thereby increasing the efficiency and productivity of businesses by 40%.
- According to Statista, 84% of organizations adopt AI in their strategy to get an edge over competitors.
- Harvard Business Review says that 36% of executives incorporate AI to optimize internal business operations.
So you see, how artificial intelligence is growing by leaps and bounds? Simply put, if leveraged the right way, it can help you grow your business seamlessly. In fact, with AI you can even improve your email marketing strategy. It has great potential to develop and streamline your work. That’s the reason 57% of marketers believe that artificial intelligence, when combined with email marketing, leads to more efficient use of resources. Here’s a look at a few other ways that artificial intelligence uses to improve your email marketing performance.
Hence, if you wish to be successful in the long run of business, it is high time you incorporate artificial intelligence in your email marketing strategy. Do you know Netflix saved $1 billion by using machine learning and recommending people shows relevant to their interest? They made use of a working machine learning algorithm that automatically recommends personalized movies and TV shows to the subscribers. Here’s a look at their personalized recommendation email.
Apart from Netflix, other giant OTT services such as Amazon Prime and Hulu are also leveraging artificial intelligence to garner the 30 critical seconds of subscriber attention. They are doing so by determining the viewing habits and patterns as important factors.
Hence, get going with artificial intelligence and see how it makes your email marketing strategy top-notch. Here’s how you can harness the power of AI for email marketing.
1. Facilitates better segmentation
AI makes use of preference centres to collect the data and segment the subscribers based on their varied interests. The criteria for segmentation include demography, geographic location, past purchase history, browsing history, psychographic, total purchase value, and so on.
Segmentation helps in accelerating your open rate, click-through rate, and conversions. Simply put, it assists you to determine the precise information about the customer, thereby increasing your email engagement. That’s the reason marketers who use segmentation witness a 760% increase in revenue.
2. Suggests captivating subject lines
With 35% of customers opening an email based solely on the subject line, it becomes imperative for marketers to come up with impeccable subject lines. This is where AI can come in handy. It works towards delivering better subject lines while enhancing the email metrics and overall campaign performance. It makes use of specific algorithms to generate subject lines, email copy, and calls-to action.
Phrasee, an AI email marketing vendor generates relevant and personalized subject lines. It takes into account the language matching a particular company’s brand personality along with numerous phrases that can appeal to subscribers. It also considers the data from past email marketing campaigns to understand the behavioral pattern of the customer base, thereby facilitating better results with each iteration. Take a look at this subject line from Uncommon Goods.
They have made it relevant in today’s time while keeping the humour intact. You can create similar subject lines through AI and garner your customer’s attention.
3. Sends personalized email copy
With the ever-growing subscriber list, it becomes difficult to manage the data effectively. However, with AI you can study consumer behavior and manage customer data to send personalized emails to every subscriber. For instance, if a subscriber browses through your products and adds something to the cart but doesn’t make a purchase, AI can analyze such behavior and follow up with that customer with a customized email. We love how Jack Wills has made good use of personalization in their cart abandonment email template. From referring the customer with his first name to enticing them with a free delivery option, they have done it all to make the customer move forward with the purchase. They have also gone a step ahead and recommended similar products based on the customer’s interest.
You can even ask your subscriber base to set their preferences and send out personalized emails resonating to their interests, thereby encouraging them to look forward to your emails.
4. Works towards send time optimization
An average person receives 126 emails per day. Therefore, grabbing your customer’s attention in the inbox can be a difficult task. So, the best thing to do is send the right email at the right time. You can do so by combining predictive analysis and AI. It will help you study customer behavior and create an email automation system based on insights generated through the acquired data.
5. Gives an overview of the customer lifecycle
The email marketing industry is getting competitive with each passing day. So, to stay ahead in the competition, it becomes critical to come up with unique email campaigns and generate higher ROI. AI and predictive analytics can help marketers in doing so. It keeps a track of the time an average customer takes to make a purchase. With the help of this data, you can determine the various stages of a customer’s life cycle ranging from Awareness, Consideration, and Decision, thereby sending them emails accordingly. Here’s a custom email template design from Twist that would work for a subscriber in the awareness stage.
6. Promotes quicker and more effective A/B testing
Earlier, A/B testing worked as a two-dimensional approach where two email variants and two groups were analyzed. The marketers could alter a single variable at a time. However, with the emergence of omnichannel hyper-targeting, a lot of variables can be analyzed in multiple permutations and combinations. Though this combination can be perplexing to come to any conclusion, with AI you can do it easily while deciphering high performing campaigns with precision and accuracy.
AI has the ability to create emails that can get in sync with the customer’s interest and actions. To put it in other words, email marketing and AI when combined together can help you create a more personalized experience for your subscriber base, thereby taking your business towards real growth and optimum results.
All in all, including AI in your email marketing strategy, doesn’t only save your time and efforts but also makes your campaign more effective and relevant than before. Therefore, go ahead and make the most out of this robust technology.
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing PSD to Email coding companies, and specializes in crafting professional email templates, custom Mailchimp templates design and coding in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.