Training real estate agents is essential to the success of your listing service and brokerage firm. Since your real estate agents will come from different places and backgrounds, you may notice that some of your prospective hires excel in some areas but lack in others. They’ll need to be trained to understand the market you’re trying to sell to.
Recruiting Real Estate Agents
Before you can train your hires, you need to find them first. Recruiting real estate agents can be done using online job boards, but you need to put forth what you need from them to attract the right candidates. You also need to consider why a real estate agent would want to work for you and what you can offer them.
For example, many new agents will want to take advantage of adaptable technology, insight on production reports instantly, and access to income statements. If you want a great resource on the step by step process of recruitment, this recruiting real estate agents guide will teach you a hands-on approach to finding the best agents.
Real estate is a numbers game, and one of the most valuable skills an agent can learn is to maximize their client base.
Creating awareness by sharing new listings and educating your buyers are some skills your agents must learn. However, if you really want to find long-lasting lead generation, be sure to build trust immediately.
One of the ways your agents can do this is to show their expertise. Your average consumer won’t know how to sell a home – which is to your agents’ advantage.
Give your clients fantastic advice through your agent’s own mouth or through ebooks, they can download. Just be sure to guide them through the process, as this will maximize the chance of a great review.
Optimal Communication Skills
Being able to communicate your ideas effectively is a great skill to have, especially in any business with people.
You should also never assume that your hires can communicate well in all formats as talking on the phone or writing a text message is different than face-to-face communication. Test these skills for yourself and train the trouble points.
Since communication is a skill, it requires a lot of practice. Ask your new hire to roleplay a scenario where you’re the client, and the agent is selling the home.
Encourage them to practice their message and equip them with basic skills, they need to not just speak to their clients, but to impress them enough to be recommended.
Most real estate agents will be familiar with multiple listing services (MLS). However, if they aren’t, give them a run down by showing how much easier their life would be with it.
An MLS database provides data about properties for sale, and it connects the homebuyers to its sellers in an organic, streamlined way.
For buyers, it’s a one-stop shopping experience because all realtors are agreeing to share their inventory with one another to make an efficient marketplace.
Agents will use an MLS to post their listings and view thousands of other properties in the area. This can help your agents research other properties that are vital for price matching.
Marketing and Time Management
Technology has made marketing more complicated, but the principles haven’t changed. In fact, targeted ads make it easier for your listing to be seen by buyers who may actually want to buy the property.
You should teach your agents how to market themselves and their listings by using social media to get their ads in front of more people and create more leads.
Finally, time management is another great skill for any professional. New agents with few leads may not need a strict schedule, but as they enter a brokerage, their responsibilities will ramp up.
They will need to learn to watch their schedule more closely. Teach them to mark on their calendars essential dates and to leave themselves notes for important meetings.