CRM, or customer relationship management, is a system that allows you to manage the relationship between your business and your customers. CRM system is a software that gives you the chance to organize all your customers’ needs in one central place.
This will enable everyone in your team to access data and gain context for what’s going on with each customer you have.
Once your customers feel that they don’t have to repeat themselves and that their voices are being heard, your business will flourish more than ever.
One thing to decide on before anything is your budget. How much are you willing to pay as upfront cost, and how much you are eager to pay overall for your system is the two questions to answer before you start your searching process.
So how to pick the perfect CRM system?
To answer this question, we need to talk about the most critical three priorities to look for when choosing your perfect CRM system match.
1. Deployment Method
Cloud CRM is getting more popular among companies to the extent that 87% of businesses are currently using cloud CRMs.
The best feature that cloud-based software offers is the accessibility to your data, whether through the web or your mobile. While cloud CRMs don’t require a high upfront cost, it can get more expensive with time considering the recurring monthly payments for the subscription.
If you have decided on cloud-based software, it always comes down to Salesforce vs. HubSpot to choose from as they are the best two platforms in the market.
On-premise CRMs, on the other hand, provide a more secure and reliable solution for big businesses with a bigger budget for the upfront fees.
2. The Big Three U’s
Usability, user-friendly interface, and user experience are the most essential three considerations to put in mind while choosing the right CRM solution for your business
If your system is difficult to understand, users will not be able to make the most out of it and use it to its fullest potential. Some providers will even give you a free trial period so that you can test out the software usability.
Every CRM system is different when it comes to its features and how customizable it is for your business. Making sure that the system you landed on checks out all of your business needs is a must.
Essential customization includes the way your information is laid out, sales pipeline configuration, customized workflow and dashboards, and classified information.
Why Do You Need A CRM System?
Any business, regardless of its size or type, would unarguably fail without customers.
So the importance of CRM lies in saving your time from being wasted between different tools for business information or entering data. The list goes on with its effect of turning customers’ frowns upside down, giving you more insights on what your sales team is doing, and more.
Choosing the right software for your company will lead to business growth as you will know how to prioritize deals and find your way to a more consistent sales process.