Culture, Subculture and Consumer Behavior

Culture: Definition, Characteristics, Functions, Aspects

Culture is the shared patterns of behaviors and interactions, cognitive constructs, and effective understanding learned through socialization.

Factors Affecting Organizational Culture [9 Top Factors]

There are so many ways of examining cultural differences and their impact on international management. Culture can affect technology transfer, managerial attitudes, managerial ideology, and even business-government relations. In overall terms, the cultural impact on international management is reflected by these basic beliefs and behaviors. Here are some specific examples where the culture of a…

Adapt Marketing Decisions for Other Cultures

To be successful in foreign markets, a marketer must adapt his marketing decisions with that of the new culture. Many companies made mistakes and incurred huge losses in overseas markets by following marketing strategies successful in their own cultures. Multinational marketers should take lessons from the tactical mistakes made by other marketers following the same…

Impact of Cultural Change in Consumer Behavior

Cultural values and norms change. Changes are occurring in both core and secondary beliefs and values. All of the changes and the absence of change have important implications for marketing practice as they change consumer behavior. Even in a traditional culture like ours, many changes have taken place over the last few decades, profoundly impacting…

15 Elements of Culture

Culture is transmitted to employees in many ways. The most significant are stories, rituals, material symbols, and language. Society’s culture also comprises the shared values, understandings, assumptions, and goals learned from earlier generations, imposed by present members of society, and passed on to succeeding generations. Languages It is a primary means used to transmit information…