Consumer Decision Process

🛒In-store Consumer Behavior: What Shapes Store Purchases Decision🤔

Some consumers are found to visit a store to buy a particular brand of product but end up purchasing a different brand that they did not plan to buy. Why do consumers do this? The in-store environment may be the simple answer for such a deviation in their behavior. Nature of In-Store Buying Behavior Some…

Consumer Decision Process [Buyer Decision Process]

Consumers go through the 5 stages of the buyer decision process in taking the decision to purchase any goods or services.