Allport consumer behavior model basically shows the relationship of socio-cultural, social, and individual factors with that of the stimulus objects relating to products or services. An individual’s consumption or purchase decision is the outcome of this interaction. The stimulus objects relating to the product or service continuously interact with these three sets of factors. The…
Consumer behavior involves the purchasing and other consumer-related activities of people engaging in the exchange process. Bagozzi and Zaltman defined consumer behavior as “ acts, processes, and social relationships exhibited by individuals, groups, and organizations in the obtainment, use of, and consequent experience with the product, services, and other resources”. The behavior of consumers is…
![5 Stages of Consumer Adoption Process [Buyer Decision Process for New Products]](https://i0.wp.com/www.iedunote.com/img/20011/buyer-decision-process-for-new-products.jpg?resize=300%2C200&quality=100&ssl=1 "5 Stages of Consumer Adoption Process [Buyer Decision Process for New Products]")
Consumer adoption process has five stage: awareness, interest, evaluation, trial, and adoption; Marketers should guide consumers through these stages for successful product adoption.