Social Change: Understanding Changing Consumption Habits!
Social change and modernization affect consumption patterns. Urbanization, technology, and gender roles play significant roles in societal transformations.
Self-Concept & Consumer Behavior: Marketing Products to Enhance Self-Concept💪🚀
Discover the power of self-concept in shaping consumer behavior. Explore how it influences preferences and brand choices. Unlock marketing success with a deep understanding of your target audience’s self-image.
Reference Groups: Meaning, Types, Primary & Secondary Reference Groups
Reference groups influence individuals’ behavior, values, and aspirations, guiding their judgments and shaping their lifestyles through social comparison.