The perspective of success varies from person to person. For some creators, the measure for success is only profitability, and others are contented with using their music as a way of self-expression.
The music industry is evolving. In the last five years, streaming became prevalent. Let’s take a look at some numbers: According to the Recording Industry Association of America, streaming was 3/4 of the U.S music industry revenue in 2018. followed by 80% in 2019.
Due to the pandemic situation and restrictions, music streaming platforms are even more widespread. Earnings from live music and concerts have significantly dropped. Artists are progressively relying on income from online streaming platforms.
Evidently, 2021 is a great year to achieve the desired result in your music career.
Being recognized by the audience and industry is complicated when you do not have the right platform to place your music. Fortunately, artists have access to numerous platforms, such as Apple music to create and deliver high-quality music. If you are an artist or just about to start your career and wish to be successful on Apple Music, this will lead you in the right direction.
Do not hesitate, start now
New beginnings can be intimidating, nevertheless exciting. If you could not find the time or did not have enough motivation to start the Apple Music career, now is a perfect time. Turn lockdown challenges into opportunities: Join the platform full of aspiring artists.
Apple Music gives artists a great chance to sell music online and build the perfect audience. Apple Music provides artists with simplified guidelines. The first easy step is to claim your account. Next, feel free to upload and share the best of your work with millions of people in seconds only. Be open to changes and ready for surprises.
If your content is not getting enough attention, it is not a big deal, share on social media. You can also create embeddable widgets and badges that lead fans to your artist page, top songs, and playlists.
Determine your audience
First and foremost, define if your music is for the niche or mass audience. Niche audiences are so valuable because they are often more engaged, active, and responsive; however, the mass audience consists of more potential listeners. A larger audience equals more streams. Undoubtedly, a larger audience is more desirable.
Learn the demographics of your target audience. Knowing your audience enables you to build strong short- and long-term communication plans to gain recognition and popularity. What makes apple music beneficial is its unique insight such as absolute play count, average daily listeners, song purchases, and Shazam counts.
Additionally, for artists, Apple Music also provides valuable information on your video views across various dimensions from geography to gender and age.
Noticeable cover art
The cover art is the first thing listeners see. Evidently, it should be distinctive. Distinctive enough to attract the potential listener even before playing your music.
If you do not have the skills to make cover art, consider hiring an experienced person, or easily find numerous tutorials online that can help you to create unique cover art. Introducing your music to fans with an individual artist image is genuinely something special. Consider the following artist image guidelines provided by Apple.
Take advantage of social media
Social media has become a powerful instrument for musicians, artists, singers to share their music with a broader audience. Lockdown has resulted in extra hours spent on social media and opportunities to discover new music from various artists. The proper use of social media can indeed lead you to success.
The right platform can put you in front of your target audience, even if they have not connected with you before. Interact with the fan base using lives, creating YouTube videos about something personal, relatable to your music.
Sharing a story behind your music and engaging with your audience can increase interest. Keep in mind, Videos are powerful tools to spread your message, and people are more likely to respond to videos than written content.
Consistency is the key
Do not be discouraged if success is not rapid. As people say, great things take time. Focus on making new music. Ensure to deliver the right content to the right audience, revise your existing strategy.
Analyze the statistics, discover which of your songs are getting Shazamed the most, make sure to follow this path. Learn which playlists drive the most of your pieces and see your top listeners’ demographics. Trust us, once done, and you will eventually get more apple music streams. Then you can truly get some profit and widen your audience.
Get inspired, 2021 is your chance
2020 has been was successful for numerous artists. The king of apple music Roddy Ricch has the music platform’s most-streamed song and album of the year. “Blinding Lights” by The Weeknd is the second most-streamed song of the year. In 2020 Rappers dominated the Top 5 most-streamed albums on Apple Music.
2021 brings news opportunities. Contributes to diversity, keeps working hard, share your story and product on the rapidly growing Apple Music platform. People all around the world are excited to listen to your music soon!