Any lawyer, no matter how big or how small they are, is going to want to have a website to their name. After all, with the increased significance of the Internet for basically any business out there, if you do not have a website, you are missing out on so many customers who otherwise are not going to be looking at the yellow pages or newspaper advertisements. In turn, there is plenty of work for prospective website designers.
However, how does a website designer, either amateur, professional, or someone trying to do it on their own, create a professional and credible WordPress theme website for lawyers?
Creating a professional and credible WordPress theme website for lawyers
One of the big problems of website design is that if you mess it up, it may very well put any prospective customers off from your website completely, and in turn, result in a loss of business as well.
Quality issues may include an increased difficulty in navigating the website, dead links, or even just an ugly website design that people do not like looking at. So it’s really not just about being able to understand the creation process, but also that you are able to make a compelling design. The first design knowledge that you need to be able to wrap your head around is that you can make a website whose functions all work.
Basically, make the skeleton of the website work as intended, no broken bones. But alas, there is much more to a good website than simply working.
Working is nice, and of course, the most important thing, but there are plenty of websites that work, both in and out of the personal injury attorney field. If you want to be truly competitive with these other personal injury websites, you need to have a website that is actually eye catching, appealing, and satisfying to look at. Mind you, it is more than pretty aesthetics that are a part of a good-looking website. Make a pretty website, sure, but try to do it uniquely at the very least.
There are a lot of principles of making a professional and credible WordPress theme website for lawyers that tend to apply for any business website, honestly.
However, you need to be mindful of what you are going for with a website design.
For example, if you are a lawyer whose work has to do with wrongful death cases, the last thing you want to do is run the risk of making a website that is in poor taste. Any silly elements, any ‘humorous’ elements, are simply not worth doing.
Although with law websites, you should generally avoid this kind of tone unless you can really pull it off and are trying to sell on creating a personality to your brand. This is not an easy thing to do, so certainly do not take it too lightly. In general, law websites should give off the feeling to viewers that the lawyers at the law firm are going to be taking your case seriously.
Your law firm website should always make sure that the people visiting your website know exactly who you are. For instance, someone may come to see your law firm website through an article about auto injuries, but they never notice who exactly is providing this if the website does an inadequate job of putting the name and logo on display. Creating familiarity is super valuable.
Speaking of, good design unity is a major part of making a website that is appealing. Having a unified color scheme, one that fits with your logo, makes a big difference with what is relatively little effort. As far as the content of the website goes, you really want to make sure that the readers fully understand why they should even consider going with your services.
If they cannot determine why you are better than the competition, why would they consider using your services? This can be accomplished by featuring prominently your staff, as it makes the website and law firm feel that much more personable and identifiable.
Putting a face or faces on the business does a world of good to making people feel more comfortable working with it. Make sure to attach any and all relevant accomplishments, as this makes them feel like they can trust that these people are able to do well for you and your needs.
Make sure to list each and every service that you have available. The last thing you want to worry about is whether they know what you have to offer, because it just makes more questions for you that you don’t want to have to bother answering.
If the prospective client sees the exact service or services attached to your website right away, it helps them get to contacting you much sooner. But they also need to be able to get a hold of you, which means you need to have multiple ways for them to get a hold of you, including a simple Contact Us form and multiple call-to-actions.