How E-Learning is Disrupting the Beauty Industry

How E-Learning is Disrupting the Beauty IndustryBefore the birth of online learning platforms, the process of gaining a certificate or degree in cosmetology looked something like this: Find a campus near or around your living space, perform mass amounts of research on that campus, apply to several different schools, attend that school in-person for two years.

Finally, pay anywhere from $5,000 to $15,000 for a degree, not mentioning the room, board, and cost of living without a job.

Now, however, the introduction of distance learning and online degrees has put traditional beauty schools back on their heels.

Those interested in a beauty certification or degree can spend less time, money, and moving costs on going to school.

Here’s how those online learning platforms are converting more prospects than traditional beauty schools.

1. Efficiency

E-learning platforms allow cosmetology students to apply, enroll, and begin classwork far faster than traditional students start moving into housing.

The speed of getting into the coursework that students are excited about is far more attractive than the hassle of starting anew with an in-person beauty school.

In addition to the start-up speed of online certifications, there is often less heavy time-commitment associated with e-learning.

Instead of commuting through traffic, parking, sitting through a 1-2 hour lecture, and then going back home, students can simply log in and get their coursework done.

On average, this type of learning requires 40-60% less time than traditional schools. Students can choose when to read, when to watch online training materials, and when to complete exams.

Instead of spending every waking moment to finish this certification in nine months, students can participate full-time and still have room to breathe.

The flexibility of scheduling when completing a beauty certification online allows for students to explore their interests in the beauty industry, including shadowing a beauty professional or finding intern experience in their selected field of work.

convenience of online learning of beauty industry

2. Convenience

Convenience is a huge part of any e-learning platform, but it is especially important in the beauty industry. Candidates for beauty school are either fresh out of high school, since the general age for acceptance is 16, or they have decided on a career change later in life.

In both cases, the candidate requires course work that can be completed on their own time, with the flexibility to schedule around their current needs.

Traditional cosmetology schools require an almost full-time commitment, like a 9-5 job might, to complete the certification within 9 months.

If the student cannot fulfill that requirement, it might take them two years to actually finish their degree.

Take nail courses, for example. A student completing a live course in nail techniques will have no flexibility or choice in their scheduling, having to attend courses on-campus with no regard to their current work schedule.

If they miss due to an emergency, there is no way for them to get that session back.

However, a student who completes their nail course online will not only have the opportunity to watch lectures and examples at any time, but they can also rewatch and study lectures at their own pace, allowing for a much more convenient learning experience.

3. Quality

Since e-learning hit the market, a stigma of lower quality learning has followed in its wake.

In some cases, this can be true, but the beauty industry actually follows the opposite trend. Instead of being forced to follow a curriculum that might not apply to their interests, beauty school students often have the opportunity to pick the specific field of work they enjoy, like nail technique or facials, and gain experience in that course instead of another.

Interest is scientifically proven to drive learning, so this choice factor creates a far better environment for learning than a traditional beauty school.

In addition, online schools have far more flexibility than on-campus learning. An online nail school can add a new dip technique faster than a traditional school can edit an entire course. The innovation factor also increases the quality of online schooling for cosmetology prospects.

E-learning has disrupted almost every educational industry, and beauty school is no different. More students will be choosing the online route into the beauty industry over the traditional route in the future.

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