We live in a time period where more and more people get their information from smartphones and the internet. The majority of people have a phone or a tablet or other device where they can access information from the internet like information about law firms and other goods and services that they may need or want. That being said, SEO strategy can make all the difference with your law firm and its success.
What is SEO?
SEO stands for search engine optimization. Popular search engines like Google and Bing use algorithms to select which content and sites are going to be displayed at the top of the search results. The algorithm also ranks the sites that come after the first and can place your page anywhere in their search results based on this algorithm.
How the algorithm works is that the search engine uses a set of parameters to determine how closely any given site matches the search query of the person using the computer. Say that someone searches the words, ‘best divorce attorney in Dallas, TX’, this sets the search parameters for the algorithm. The search engine is then going to be looking for websites that first contain that exact phrase, then sites that contain words from that phrase in any order or frequency.
This is going to determine how far up the search engine ranking the site is shown. If a site has the exact phrase three times, it is going to rank higher than a site that does not contain the exact phrase at all and instead contains portions of the phrase or words from the phrase. So, how does this affect a law firm website? Law firms as a general rule use very neutral and generalized content to draw in customers and potential clients. By using accurate and well thought out SEO you can draw more people to your site and to potentially using your site and your services for whatever it is that they are searching for.
How SEO can Improve Online Strategy?
The internet is huge, there are literally billions of websites that all claim to do the same thing and hundreds of law firms in your area that are all vying for the same clients. This means that though you offer a unique experience with your particular law firm and the unique people that work for and with you, there are tons of other law firms that do the same thing and that are also trying to draw in new customers.
Most people do not have a lawyer on speed dial and even less have one on retainer to handle any issues or any legal woes that they might come up against. The majority of people looking for a law firm to represent them are going to either get suggestions from people that they know, they are going to look at advertisements around their town or where they live, or they are going to conduct an internet search to find lawyers and law firms that are close to them and that handle their particular situation.
This means that if you want to get more clients, you need to make sure that you are high in the ranking and that when someone searches for a law firm, your site is within the first few results. We have all searched the internet for one thing or another, how often do you go past the first page, the first ten results or less before you either abandon your search, find something you are looking for, or change your search parameters? Odds are not often. If this is the case for you, you should know how important it is that a site rank well within the first page to increase the chances that a potential client is going to actually click on the link and visit your site.
What is an SEO Strategy?
An SEO strategy is not just making sure you rank highly then leaving it at that. Much like people, search parameters change, algorithms change and what people are searching for changes as well. A good SEO strategy encourages these changes and works with them instead of against them. A great strategy is going to update your SEO ranking and parameters every few months to reflect the changing atmosphere and to ensure that you stay at the top of rankings.
A great strategy will continually update content, change key words, and make sure that a steady stream of new material is being provided to keep a site at the top of rankings. They will also take the time to look at other sites, see what they are doing to rank highly, and adjust the strategy accordingly to ensure that the site in question stays high on the ranking and close to the top. SEO strategy is an important part of any online marketing campaign as most people use search engines to find what they are looking for when they do get on the internet for any one thing.
SEO can apply to content on your site, to advertising language, and even to promotions and seasonal content that you might be hosting on your website to draw in more customers. A great strategy is going to be to try and stay on top of any changes that are being made and to make sure that you are paying attention to where your site ranks at all times.
When to Hire an SEO Agency?
A law firm is a very busy place, there are continually people going in and out and working to make sure that you get this or that and that all clients are taken care of. Most law firms are swamped and even with the right number of employees it can be hard to take any sort of focus away from the law and from cases and clients to refocus it anywhere else. If this is what you seem to be dealing with at your law firm, hiring an SEO team or an SEO company may be your best bet.
When it becomes too much of a burden to do the SEO work yourself or when it becomes evident that there is no one on your team that can handle it, an SEO company is a fantastic option. Not only does it free up your time and free up your employees, it also allows you the freedom of focusing on other things, on being certain that your SEO is in great hands, and also in being certain that they are doing all they can to keep your site high in the rankings and get you new clients.
Professional SEO companies know the ins and outs of search engines. They know how to best change and shift SEO strategy to better rank, and they know what tactics are going to have the biggest and best return for what they are. Professional companies that handle SEO on a regular basis are going to be able to make the SEO process seem easy so that you can focus your attention and the attention of your team elsewhere and so that you can relax knowing your SEO strategy is in good hands.
If at any time you are unsure about your own SEO strategy, hiring a professional company to do it for you and to work with you on your strategy is a must and can really make a huge difference in how it all turns out and in how successful your company is. SEO is a major part of the success of any company online, making sure your SEO strategy is top notch can really make a difference in your overall success and in how easily people can find your site and then decide if they want to use your services or not.