Get to Know How eCommerce is Evolving towards Composability

Get to Know How eCommerce is Evolving towards ComposabilityIn the business realm, composability is a business concept that defines the power to merge modular business components as required. This concept is based on modularity, discovery, orchestration, and autonomy. According to experts in the business industry, composable business is the idea of building an institution comprising replaceable business blocks.

Composability is critical to business activity. It is different from traditional business practices and methods that are often slow. Composability is a slightly new approach, but it is becoming vital in the current economy. Composable commerce involves merging the finest elements to deliver a remarkable experience. Read on to understand the evolution of eCommerce towards composability.

Understanding Evolution of the eCommerce Experience

eCommerce experienced massive growth in 2020 following government-administered lockdowns. Today, many retail businesses run eCommerce platforms alongside their brick and mortar stores. Various factors drive the eCommerce experience, as we shall see below.

Technology Stack

This is the technology that developers use to create the eCommerce solution. It includes server solutions, the backend, architecture, frontend, and database technologies.

Capabilities

Capabilities constitute the functionalities necessary to support the different stages of the customer’s journey, starting from the technology stack to the required logistics.

These three factors are critical in giving customers the ultimate eCommerce experience. However, the technology stack is the latest point of difference for eCommerce applications.

Customer Journey

Customer journey is the varying phases that a consumer navigates when making a purchase. It begins with customer acquisition and ends at post-sale service, requiring an entirely service-based commerce solution.

Advancement of the eCommerce Technology Stack

In the quest to adopt digital solutions, some businesses had to build their eCommerce platforms from scratch. However, the process was tedious, with companies incurring massive costs for substandard solutions that affected the customer experience.

With demand on the rise, the popularity of monolith solutions grew. Businesses would buy an eCommerce suite from vendors and apply a basic solution. The technology was usable and robust for customers regardless of the limited customization.

Monolith solutions then evolved to headless systems, which split the performance layer of an eCommerce platform from the technology used. Click here to learn more about these systems. The performance layer connects with the headless systems through API calls, facilitating the creation of user experience elements without worrying about the effect on the other methods. Through these systems, businesses could develop various user experience channels such as Android apps, iOS apps, and websites without compromising the underlying systems.

Headless services, the popularity of APIs, and the predominance of microservices architecture gave way to MACH (Microservices API-first Cloud Headless ). This framework can use different vendors because the technical stack is detached from the performance layer and accessible through API calls.

With MACH, critical commerce, a shopping cart, and CMS could be from different vendors. MACH is focused on enhancing micro services-oriented commerce with an advanced technology stack. MACH gave way to composable commerce.

How does Composable Commerce Work?

Composable commerce improves the MACH concept for the technology stack on the entire business. It focuses on merging modular and flexible assets necessary for achieving a wide range of business goals. This standard commerce is overly customizable.

Business owners can purchase CRM solutions and marketing automation and incorporate various supply chain modules. Varying solutions merged with API calls can collaborate through composable commerce. Further, composable trade has a wide range of unique features and uses, making it a vital consideration. Here are some of them.

Flexibility and Agility

The Covid-19 pandemic enabled businesses to understand the challenges of having a non-flexible monolithic architecture. With a monolithic architecture, companies became less agile and non-flexible. Many of them struggled to navigate the regular changes they had to adjust to the fast-evolving world. Businesses can leverage modular commerce to develop their digital platform with enhanced inbuilt agility and resilience.

Promotes Innovation

The modular architecture available in composable commerce also promotes fast-paced innovation. Worth mentioning is that failures characterize invention before achieving success. Through composable trade, businesses can innovate without compromising core business procedures. Suppose one creation fails; you can remove it easily without interrupting other business processes.

Extensibility

Modular commerce is the art of ensuring solutions are extendable. A business can modify different assets from various vendors to make them customizable for the existing problem. Companies had to choose between developing and buying a solution in the past. However, composable commerce allows businesses to purchase the ideal tool and stretch its functionality by creating extra features.

Finally

Should businesses adopt composability? Yes. Composable businesses evolve fast. Any company with a rigid structure and hierarchy will be less adaptable in the face of challenges. At the peak of the Covid-19 pandemic, businesses that could adopt alternative solutions like remote working and move to the cloud were less affected. However, companies that held on to traditional practices experienced reduced productivity and financial constraints. Composability is a business concept and an entrepreneur mindset. Investing in it requires a change in thinking and a shift in business operations.

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