After introducing every direct door mail, companies looking for efficient direct mail marketing do not have to spend a large sum of money on advertising.
This form of marketing works on a simple concept. Rather than buying a mailing list, you have to choose the postal route which will be suitable for your potential customers. The mailing piece is then delivered to every address on the list.
Here is a series of best practices for direct mail campaigns;
- Choose the Target Route Carefully
- Give Frequency More Importance
- Invest in Design
- Apply Effective Finishing Touches
- Include a Compelling Offer
- Track the Results to Learn from It
- Easy to Target
- Discount Offers
- Sufficient Space for Business Message
- No Mailing List Required
- Easy to Set-Up
Choose the Target Route Carefully
EDDM functions by delivering to certain carrier routes. You have the option to choose loads of demographic information on the routes, which helps you to determine the one that is adequate for you. In case you are a retailer or a service providing offering services in a particular area, then geography is going to be important.
However, if you have to narrow your field, then you can sort the target route based on the household size, age, residences, and income.
Choosing the right target route is important when it is a start-up. You should narrow down the route based on the target audience. Check the performance of the EDDM before sending them out.
Give Frequency More Importance
Studies have shown that the frequency of a study has a great impact on brand recognition. It is better to mail several times in a particular area than to send one EDDM over a larger area. This strategy will increase brand awareness and the response in that area.
Invest in Design
Even though DIY is in vogue not, the fact that excellent design and a great first impression are all you have when you choose Every door direct mail® postcards for cheap.
This is the reason you should choose a professional to design the EDDM. This marketing tool is not that complex. Thus, if you invest a small about in graphic design, it can help in paying great dividends.
Apply Effective Finishing Touches
If your budget allows, you should always go for unique fishing touches for your every door direct mail. Include some eye-catching elements which will make the EDDM more appealing. This will help you to stand out from the competitors.
Include a Compelling Offer
If you include a compelling offer, it will help you to draw more customers. This is because it creates a sense of urgency, and the customers will try to avail themselves of it as soon as possible.
The CTA should be trackable as it will enable you to check the effectiveness of the EDDM. If it is a walk-in store, then providing a coupon will be more effective. Do not forget to add a call to action.
Track the Results to Learn from It
Just like all other marketing campaigns, tracking and follow-up are necessary. You need to check where you are getting the best response. You send a mail to this area again or invest in other forms of marketing for that area.
Develop a benchmark as it will help you gauge if the future campaign is successful. This will also help you to make informed decisions.
Marketing with the help of EDDM is an adequate way to make everyone aware of the business without spending much. If you believe that EDDM is not effective anymore, then you should take a look at the benefits that it has to offer.
Easy to Target
One of the primary benefits of the EDDM marketing campaign is that it is highly targetable. This is simply because the campaign can be focused geographically along with the customer’s purchasing history. If you have a local business, you can use the EDDM campaign to attract customers.
Another significant benefit of the EDDM campaign is that it gives you the option to include discounts directly in the hand of the customers.
This is advantageous for retaining customers or attracting customers who have not bought your products recently. Simply by including a coupon, business owners can track the success of the marketing campaign in a better manner.
Since the mail is personalized, the customers feel they are special to the small business and are more likely to take action.
The EDDM marketing campaign is one of the most cost-effective forms of marketing. With present-day technology, you can design eye-catching and colorful postcards and brochures. You can send out a small batch of brochures or postcards to send them out to the customers.
EDDM helps in distributing it at a reasonable cost. You can send them out in small batches to check their effectiveness. After that, you can make the necessary changes in the EDDM.
Sufficient Space for Business Message
With EDDM, you will not have to worry about space. There is enough space to include coupons, maps, calendars, and other things that will help bring customers to your door.
No Mailing List Required
Your primary marketing objective might be to make sure that everyone in the vicinity knows about the store. For this, you must tell them about the address, the contact information, and the store timing.
Every direct door mail does not require any mailing. Thus, you can send this mail to anyone you please. Also, you do not need a postal permit. These save you the cost of application and yearly fees.
Easy to Set-Up
Setting up EDDM is not only cost-effective but is also very easy. You do not have to know anyone’s address. Moreover, you do not need a special team to distribute direct mail. All you have to do is print the postcards and hand them to deliver them in bundles to the post office.
If you can use it correctly, it can be of great help. A business, large or small, will be able to reach out to many customers with the help of EDDM.