Artificial Intelligence In Email Marketing

With the global Artificial Intelligence market expected to reach a whopping $60 billion by the year 2025, AI is a rapidly growing technology. It can be proved through some other facts and figures too.

  • A study by Accenture revealed that AI can double the economic growth rate by 2035, thereby increasing the efficiency and productivity of businesses by 40%.
  • According to Statista, 84% of organizations adopt AI in their strategy to get an edge over competitors.
  • Harvard Business Review says that 36% of executives incorporate AI to optimize internal business operations.

So you see how artificial intelligence is growing by leaps and bounds? Put, leveraging the right way can help you grow your business seamlessly. In fact, with Artificial Intelligence, you can even improve your email marketing strategy. It has excellent potential to develop and streamline your work. That’s why 57% of marketers believe that artificial intelligence, combined with email marketing, leads to more efficient use of resources. Here’s a look at a few other ways artificial intelligence can improve your email marketing performance.

Everything You Need to Know About Harnessing the Power of AI for Email

Hence, if you wish to succeed in the long run, it is high time you incorporate artificial intelligence in your email marketing strategy. Do you know Netflix saved $1 billion by using machine learning and recommending people shows relevant to their interests? They used a working machine learning algorithm that automatically recommends personalized movies and TV shows to the subscribers. Here’s a look at their customized recommendation email.

Power of AI for Email

Apart from Netflix, other giant OTT services such as Amazon Prime and Hulu leverage artificial intelligence to garner the 30 critical seconds of subscriber attention. They are doing so by determining the viewing habits and patterns as essential factors.

Hence, get going with artificial intelligence and see how it makes your email marketing strategy top-notch. Here’s how you can harness the power of Artificial Intelligence for email marketing.

1.  Facilitates better segmentation

AI uses preference centers to collect the data and segment the subscribers based on their varied interests. The criteria for segmentation include demography, geographic location, past purchase history, browsing history, psychographic, total purchase value, and so on.

Segmentation helps in accelerating your open rate, click-through rate, and conversions. Simply put, it assists you in determining the precise information about the customer, thereby increasing your email engagement. That’s why marketers who use segmentation witness a 760% increase in revenue.

2.  Suggests captivating subject lines

With 35% of customers opening an email based solely on the subject line, it becomes imperative for marketers to come up with impeccable subject lines. This is where AI can come in handy. It uses specific algorithms to generate subject lines, email copy and calls to action. It works towards delivering better subject lines while enhancing the email metrics and overall campaign performance.

Phrasee, an Artificial Intelligence email marketing vendor, generates relevant and personalized subject lines. It considers the language matching a particular company’s brand personality and numerous phrases that can appeal to subscribers. It also feels the data from past email marketing campaigns to understand the behavioral pattern of the customer base, thereby facilitating better results with each iteration. Take a look at this subject line from Uncommon Goods.

Harnessing the Power of AI for Email

They have made it relevant in today’s time while keeping the humor intact. You can create similar subject lines through AI and garner your customer’s attention.

3.  Sends personalized email copy

With the ever-growing subscriber list, it becomes difficult to manage the data effectively. However, with AI, you can study consumer behavior and collect customer data to send personalized emails to every subscriber. For instance, if a subscriber browses through your products and adds something to the cart but doesn’t make a purchase, Artificial Intelligence can analyze such behavior and follow up with that customer with a customized email. We love how Jack Wills has made good use of personalization in their cart abandonment email template. From referring to the customer with his first name to enticing them with a free delivery option, they have done it all to make the customer move forward with the purchase. They have also recommended similar products based on the customer’s interest.

AI for Email

You can even ask your subscriber base to set their preferences and send personalized emails resonating with their interests, encouraging them to look forward to your emails.

4.  Works toward sending time optimization

An average person receives 126 emails per day. Therefore, grabbing your customer’s attention in the inbox can be difficult. So, the best thing to do is send the correct email at the right time. You can do so by combining predictive analysis and AI. It will help you study customer behavior and create an email automation system based on insights from the acquired data.

5.  Gives an overview of the customer lifecycle

The email marketing industry is getting competitive with each passing day. So, to stay ahead in the competition, developing unique email campaigns and generating higher ROI is critical. Artificial Intelligence and predictive analytics can help marketers in doing so. It keeps track of the average customer’s time to make a purchase. With the help of this data, you can determine the various stages of a customer’s life cycle ranging from Awareness, Consideration, and Decision, thereby sending them emails accordingly.  Here’s a custom email template design from Twist that would work for a subscriber in the awareness stage.

Need About Harnessing the Power of AI for Email

6.  Promotes quicker and more effective A/B testing

Earlier, A/B testing was a two-dimensional approach where two email variants and two groups were analyzed. The marketers could alter a single variable at a time. However, with the emergence of omnichannel hyper-targeting, many variables can be interpreted in multiple permutations and combinations. Though this combination can be perplexing to come to any conclusion, with Artificial Intelligence, you can do it easily while deciphering high-performing campaigns with precision and accuracy.

Wrap up

AI can create emails that sync with the customer’s interests and actions. To put it in other words, when combined, email marketing and AI can help you create a more personalized experience for your subscriber base, thereby taking your business towards real growth and optimum results.

All in all, including Artificial Intelligence in your email marketing strategy saves time and effort and makes your campaign more effective and relevant. Therefore, go ahead and make the most out of this robust technology.

Author Bio

Kevin George is Head of Marketing at Email Uppers, one of the fastest growing PSD to Email coding companies, and specializes in crafting professional email templates. Custom Mailchimp templates design and coding and providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

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