Whatever kind of local business you operate, it is important that you utilize multiple marketing channels both online and offline.
Here are six effective ways to go about it.
Let us begin with offline marketing. Local businesses rely on local support to prosper. It is imperative you get customers in your local area, so here are three great marketing methods you can utilize.
1) Promote Your Business in Local Publications
Begin by promoting your business in local publications. That could be a free newspaper or a local directory.
It is not so easy to target local customers online, so making use of the local publications that are at your disposal is a great way of getting your business known by people who live in your vicinity.
You could place ads, send local publications a press release, or run a limited-time discount offer.
2) Utilize the Power of Window Advertising — e.g. Using Static Clings
If you own a store or other business premises that rely on foot traffic, you need to make the exterior of your business as attractive and appealing as possible.
There are multiple ways you can enhance curb appeal, such as giving your storefront a lick of fresh paint and adding plants around the entrance.
But one of the best ways of getting more people through your door is to use static clings on your windows.
Window advertising is very powerful. And you can easily create a custom static cling to suit your brand and make passers-by notice.
3) Host an Event
While static clings are great for promoting your business all year round, it is a good idea to host events every now and then to drum up more custom.
A themed event is a great way of showcasing your products or services. Just make sure your event is suitable for your type of business.
For instance, if you run a food and drink business, you could put on a free tasting event, or if you run a clothing store, you could hold a fashion show.
Whether you sell your products or services solely in-store or on the internet as well, you need to engage with online marketing methods.
Here are three proven techniques you can utilize.
1) Get on Social Media
Online marketing must include an omnichannel approach if you want to promote your business more and make your promotion successful.
So, do not limit your online presence to your website. Get on multiple social media platforms that are relevant.
You should establish a presence on well-known sites like Instagram, Facebook, and Twitter. But you should also perform research to understand who your target customers are and get on the most relevant sites.
Provide informative and entertaining posts on your social media channels that link to your website to increase your traffic and get more conversions.
2) Place Paid Ads
Using paid ads on relevant online sites is another great way of increasing your brand profile and gaining more customers.
Start off by experimenting with various types of ads on different sites to find out what works best for you.
Keep track of the results and you can then steadily adapt your paid-ad approach.
3) Create Email Campaigns
You should use lead magnets on your website that allow you to gather the contact details of prospective customers. For instance, you could provide a free guide in return for a person’s email address.
Once you have numerous leads, begin an email campaign that informs the recipients about what your business does and what you have to offer.
Just make sure your email campaigns also provide information that the readers will find valuable, such as a live demo video of a new product or an educational post that ties in with your products or services.