SEO is a work in progress. To boost your site’s SEO, you need to come up with quality content. Your task is to create something unique, but also something that sells, reads and looks well. And yet, that’s not even half of what SEO requires.
If you want your website to be a success, consistently speaking, you need to view this as a work in progress. It’s all about what you provide to people, how you present it, and what you use to make it happen.
Why You Need to Improve Your SEO
What do you think your odds are of being found online if you don’t show up on the first few pages on search results?
Unless people know exactly what your site’s URL is and look specifically for it, your odds are slim to none. Even if some of them do, 62% of consumers look at search engines to learn more about a business. Such websites are buried for as long as their SEO rating is low. If you want your online presence and branding to work, you need a top rank in search engine result pages.
WordStream perfectly explains this:
‘’With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town.’’
SEO is not a one-time hack. Its trends change as Google algorithms do, and we all know how fast this happens. But, even though it can prove to be hard and time-consuming work, the results are – oh, so worth it! If you have your site optimized and high in search results regularly, you can earn more traffic, generate more leads, and brand your business as no other marketing method allows.
Tools you can use to boost your SEO
Amid all this work, there’s one excellent thing to know – new tools that can help with it are built every day. You can use them to streamline the productivity of your site, improve your strategies, and research the market.
Since your options are so numerous and versatile, it can take forever (and dug a hole in your pocket) to try them all before you detect the best SEO tools to use. As a good marketer, you need to be savvier in the selection of tools, especially if you want to minimize the expenses and maximize the income.
If we toss aside the huge list of tools at your disposal and focus only on the most effective, here is what’s left.
Right now, live broadcasting is one of the biggest trends in the marketing world. For a few years now, this has proven to be the best way to gain attention from an audience, as well as attract new customers. As soon as giant social media platforms like Facebook and Instagram introduced live feeds, such distribution of content to the audience has virtually changed the way marketing works.
To truly capture this opportunity, you need amazing tools like Whisbi.
Hubspot’s report on the State of Marketing shows that video is the number one form of media when it comes to content strategies. This takes it above infographics and blogs, the two tools that were all the hype just a few years back.
Whisbi can help you optimize your SEO while providing you with live broadcasting tools and features. Its platform is different, better than others because it allows your targeted audience, your intended viewers to watch the live broadcasts anonymously.
Thanks to versatile analytics features on the platform, users can track all sorts of metrics. Thanks to this solution, you can host live streams on your web assets without worrying about competitors placing ads there. In other words, Whisbi will digitize your sales journey and make things more attractive to users.
2. Google Trends
SEO is mainly focused on content creation. Regardless of the form of your content, whether it is video, text, or images, the question that always arises is:
‘’What should I write about this time?’’
At some point, you’ll have ideas flowing. At other times, you’ll simply wing it – hoping that this will work. But, there will be moments when you’ll have no idea what else to write about. And of course, since you’ll be putting effort (and maybe even a small pile of money into content creation), you want it to be the right kind.
Whilst you might have some ideas about what works with your target audience, you shouldn’t rely solely on personal taste or luck. In fact, most marketers cannot afford this. It’s not a necessity to spend a fortune just to ‘’test the waters’’.
At least, not when tools like Google Trends are available on the market.
Thanks to Google Trends, marketers can track and evaluate the trends in the industry. They can check what happens with the focus topics over time, see if people are still interested in them, and search for related queries stemming from such trends.
The extra useful tool is the ‘’search hub’’ where you can track and analyze the topics you find interesting. You can do this globally or locally, all free of charge. And the best part is – data comes directly from Google, who you’re basically trying to impress to reach your audience.
3. Google Keyword Planner
Another very useful Google-sourced tool is the Keyword Planner. The first thing you learn about SEO is that keywords are a vital part of it. Researching keywords is a great way to increase traffic and reach a wider audience.
What do keywords serve for, really?
These make it possible for Google crawlers to understand what your content is all about, and make it visible to people who search for it. By using the right keywords (and using them properly) you’re optimizing your website for SEO.
You probably have some plans for these even now, but how sure are you that they’ll work? The answer to this question can be found in Google Keyword Planner. This tool will give you a range of suggestions, extensions for your selected topic, synonyms to cover to make your content more engaging, etc. You’ll be able to see the average number of searches for your selected keywords, see how they changed over time (basically link you to Google Trends at this point), and discover new keywords to optimize your site.
The success of your strategy might be predominantly set on content quality and success, but SEO does not stop here. In the end, it all comes to the buzz – how many people like, click, share, and engage with your content. Knowing this, you need to focus on the thing that search engines crave badly – organic backlinks.
Organic backlinks are your best proof that your site is legit. Ahref’s Traffic Study shows that the more backlinks a given page has, the more organic traffic it will get from Google. Any algorithm will see organically attracted backlinks as the real thing. Thanks to this, your odds of getting a higher ranking will increase substantially.
You might need some help to get them, which is where Buffer comes into the picture.
To manage this part of your SEO, you need Buffer. Use it to coordinate the publishing of your content, analyze the social media data, and boost the audience’s engagement levels. On the dashboard, users can track their reach for every unique and individual piece of content. They can gather data on the type of audience each piece attracts, as well as on their actions on the pages.
This is a great tool for your content management across different platforms. It’s a paid tool, but you can use the free trial to test it first.
5. Real-time Content Analysis
Those who use WordPress probably came across Yoast on many occasions. This is the most popular plugin on a worldwide level, used by millions of people to boost their SEO ranking.
To improve your SEO today, you should also be using their content editor called Real Time Content Analysis.
This tool combines functionalities such as SEO auditor and word processor under one optimized, easy-to-navigate hood. It’s a web-based, free service just like other Yoast plugins, giving you lists of useful SEO advice to improve your content creation. Since it is cloud-based, you can write your pages whenever and wherever inspiration strikes.
Search engine optimization is a process that only ends when you shut down your site and your online presence. As long as you want to be present on the market – truly present and visible, you need quality SEO. Trends can change very often, and so should your strategies and effort. And whilst it will take a while to get the hang of it, and it requires consistent work, the results of a good strategy are the best thing that could happen to your business.
To make the process smoother, uncover the errors in your ways, and figure out the best opportunities for growth in search engines, you can use the tools above.