According to a report, Affiliates account for a whopping 40% of Amazon’s $100 billion yearly sales. And it seems unstoppable. With more and more businesses switching to affiliate marketing to promote their products and services, affiliate networks have developed and created a buzz everywhere. More than 80% of advertisers use some kind of affiliate marketing.
Affiliate marketing is a cost-effective way to increase conversions by tapping into previously undiscovered traffic that you would otherwise not be getting.
This technique of marketing essentially means hiring individuals to bring you potential customers and paying them when a conversion happens. Still, you must be wondering, is it really a good strategy for your business? If yes, you must check out a few benefits I have listed down for you.
1. Managed Affiliate Solution
Managing all the aspects of an affiliate program can be complicated as there are many factors involved. An affiliate network simplifies all the processes by providing account management, technology, and steady tracking.
Moreover, with payment and reporting options, it will be easier to track, monitor, and tweak your system, making it more efficient. To be precise, an affiliate network uk will provide you a complete solution; thus, publishers will trust you and your brand.
2. Approved Publishers Promote Your Products
Since affiliate networks provide you with a comprehensive dashboard, tracking impressions, clicks, conversion rates, and sales and profits will be a lot easier. You can keep tabs on all your campaigns and how well they are performing. In addition to this, you can monitor the success of your publishers. This way, you will be able to lift your affiliate marketing, saving you time.
3. Increased Brand Awareness
Probably one of the crucial reasons why your online brand should consider an affiliate network is to increase brand awareness. Affiliate networks have an extensive global reach with publishers worldwide, allowing you to grow your brand across different regions and potential markets globally.
Also, publishers will send visitors to your e-commerce site, providing you with an opportunity to build a lasting relationship with them. It means every publisher promoting your products and services increases brand exposure to new markets and untouched audiences.
4. Lower Staff Overheads
Like I mentioned above, the affiliate network will assign an expert and dedicated account manager to supervise your program and deal with its everyday running.
Not only will it monitor and manage your payment, but it will also oversee your tracking systems. With everything organized and supervised by the affiliate network, you will not require an in-house team to manage a direct affiliate program fully.
5. Provides Rapid ROI
While measuring the return on your investments is extremely crucial, it can take a while to do with your traditional marketing techniques.
With the help of an affiliate network, you benefit from existing processes and systems to return revenue more rapidly than if you managed publishers using your techniques. With the management systems already in place, you do not require to spend time to set up and test them. This way, you will get results quicker.