Earning a Master in Science in Business Analytics, or MSBA, can open up the door to a variety of career opportunities. If you’re already working in the field, this degree path can help you to progress to a higher position or even increase your pay grade. For those not already working in the business field, this master’s degree is a chance to launch a new and exciting career in a challenging field.
Keep reading to learn a few of the career paths you can choose when you earn an MSBA.
Also known as a data architect, data analyst or data scientist, a business analyst specializes in mining and analyzing data. To be successful in this career field, you’ll need to be able to blend computer science with statistics. You’ll use your digital skills to search for data as it relates to businesses, then analyze that data in order to assess current business models, optimize your workflow and more.
Duties as a business analyst may vary from one company to the next, but some common responsibilities include:
- Managing company databases, keeping them organized and analyzing the data to give the business an idea of what’s working and what isn’t.
- Creating statistical models that let the company make projections about their future successes or shortcomings.
- Design creative visuals of the data and how it can be applied to improve a business’ operations.
This career is increasing in demand and is expected to grow by 14.3 percent between 2016 and 2026.
Market Research Analyst
Similar to a business analyst, a market research analyst focuses on big data. But rather than focusing on tracking this data, in this position, you’ll work to compile reports based on the data that you receive. These reports are designed to help your company learn what the data means, how their business is being affected, changes they can make and more. The data that you’re analyzing can include information about consumers and clients, their spending habits, market sales trends and more.
Some of the responsibilities you can expect to handle in a career as a market research analyst include:
- Compiling spreadsheets and complex reports to make data and research easier to digest by those who aren’t data-savvy.
- Conducting surveys and opinion polls to collect additional useful data that can’t be combed from the internet or through business operations.
- Utilizing statistical software and techniques to make predictions about a company’s future.
Earning your MSBA online will allow you to keep your current career before starting towards a career as a market research analyst. If you’re already working as a researcher for a company, this degree can also make it possible to move up the ladder to this position after graduation.
Another common career that you can launch with an MSBA is as a project manager. While this may not seem like a data-centric career, it’s actually one that relies heavily on using data to plan, budget and oversee a business’ operations.
Some duties you’ll perform as a project manager include:
- Identifying data that showcases challenges a business is facing.
- Aggregate data to determine what moves a business needs to make to improve operations.
- Budget and plan projects.
Project managers are in demand in a variety of fields, including IT, engineering, construction and more.
Launching a New Career in Data Analysis
Whether you want to put your computer skills to work in search of data, prefer a customer-facing approach conducting surveys and polls or want to manage a team, an MSBA can help you get there.